E-commerce Data Analyst: CRO & Growth Optimizer

Bugaboo Group; Amsterdam; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Bonus plan

Hybrid working

WFH allowance

Pension plan

Commuting reimbursement

Birthday day off

Volunteer day

Job summary

Bugaboo Group is seeking an experienced Business Data Analyst to optimize customer journeys and CRO across digital touchpoints. You will turn complex data into clear priorities and actionable recommendations to boost conversion, growth, marketing effectiveness and retention.

The role requires 5–8 years in Digital/E-commerce Analytics, strong SQL skills, and hands-on experience with BI platforms (Power BI, Looker Studio, Tableau).

Qualifications

• 5–8 years of experience in Digital Analytics, E‑commerce Analytics or related field with strong focus on customer journeys and CRO.
• Proven ability to translate analysis into decisions that improve conversion, marketing effectiveness, retention or profitable growth.
• Experience analyzing customer journeys across multiple touchpoints and sizing CRO opportunities with hypothesis shaping.

Responsibilities

• Analyze customer behaviour across digital touchpoints from acquisition to retention.
• Identify friction points and journey drop-offs to improve experience and conversion.
• Perform funnel, segment, cohort and behavioural analyses to answer business questions.
• Translate findings into prioritized recommendations for E‑commerce, UX and Marketing.
• Support stakeholders to size CRO opportunities and prioritize experimentation roadmap.
• Collaborate with CRO and UX teams to design testable hypotheses and metrics.
• Monitor A/B tests, validate measurement quality and interpret results.
• Quantify impact on conversion and commercial outcomes to guide implementation decisions.
• Explain insights to non-technical stakeholders and keep data-driven while independent.

Skills

Customer journey analysis

CRO

SQL

Power BI

Looker Studio

Tableau

BigQuery

Python

APIs/JSON

Tools

Power BI

Looker Studio

Tableau

BigQuery

Microsoft Fabric

Job description

Bugaboo Group is seeking an experienced Business Data Analyst to optimize customer journeys and CRO across digital touchpoints. You will turn complex data into clear priorities and actionable recommendations to boost conversion, growth, marketing effectiveness and retention.

The role requires 5–8 years in Digital/E-commerce Analytics, strong SQL skills, and hands-on experience with BI platforms (Power BI, Looker Studio, Tableau).