CRO Specialist: AI-Driven Experiments & Growth

Creative Clicks B.V.; Amsterdam; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work at Amsterdam HQ

25 vacation days

Mission‑driven team shaping the future

Culture of innovation, ownership, and

collaboration

Job summary

Creative Clicks is seeking a hands-on Conversion Rate Optimization (CRO) Specialist to turn data, user behavior, and experimentation into measurable improvements. You’ll analyze journeys, run experiments, and optimize landing pages to boost conversions across devices.

The role emphasizes executing, iterating, and delivering tangible results, collaborating with marketing, product, design, and tech teams in a hybrid Amsterdam setting.

Qualifications

• Approximately 2-4 years of experience in conversion rate optimization, growth marketing, digital marketing, or a similar hands‑on role.
• Experience setting up, running, and analyzing A/B tests.
• Confidence working with web analytics and user behavior tools, such as GA4, Google Tag Manager, Hotjar, Microsoft Clarity, VWO, or similar platforms.
• Understanding of digital acquisition channels and how paid traffic translates into conversions.
• Strong analytical skills, curiosity, and a problem‑solving mindset.
• The ability to take ownership of experiments, from identifying an opportunity to implementing a solution and evaluating the results.
• Comfortable collaborating with technical and non-technical colleagues.
• Professional proficiency in English.
• Comfort using AI tools (e.g. Claude, ChatGPT) as part of your day‑to‑day workflow whether for drafting landing page copy, generating test hypotheses, or speeding up creative iterations.

Responsibilities

• Analyze and improve conversion funnels from landing pages to subscription.
• Plan, build, launch, and evaluate A/B tests across landing pages, website content, forms, calls to action, and user flows.
• Identify friction points, implement improvements, and increase conversion rates across devices.
• Use analytics, heatmaps, session recordings, and performance data to understand user behavior and identify opportunities.
• Collaborate with marketing and product teams to improve the experience of users arriving through paid and organic channels.
• Track metrics such as conversion rate, funnel completion, cost per acquisition, and subscription conversion, translating findings into actionable improvements.
• Keep experimenting with new ideas, tools, and approaches to improve performance while maintaining a smooth and trustworthy user experience.
• Leverage AI in workflow to accelerate landing page creation, generate copy variations, and speed up experimentation cycles.

Skills

CRO

A/B testing

Web analytics

UX design

AI tools

English proficiency

Digital marketing

Tools

GA4

Google Tag Manager

Hotjar

Microsoft Clarity

VWO

Job description

Creative Clicks is seeking a hands-on Conversion Rate Optimization (CRO) Specialist to turn data, user behavior, and experimentation into measurable improvements. You’ll analyze journeys, run experiments, and optimize landing pages to boost conversions across devices.

The role emphasizes executing, iterating, and delivering tangible results, collaborating with marketing, product, design, and tech teams in a hybrid Amsterdam setting.