Distribution Area Lead (Regio Mid NL)

Picnic; Utrecht; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Fresh lunch

Coffee & snacks

Health insurance discount

Bike plan

Learning & development

Pension plan

Job summary

Picnic is seeking a Distribution Area Lead (Regio Mid NL) to enhance operational performance across multiple Hubs in the Netherlands. You will coach Hub Leads, support on-site teams, and focus on safety, customer experience, process efficiency, and team well-being.

Based in Utrecht, you will travel between hubs, collaborate with the Amsterdam office and remote colleagues, and guide teams from startup to high performance through data-driven improvements and leadership development.

Qualifications

• Finished Bachelors or Masters degree.
• 3–6 years in a leadership role in logistics, e-commerce or hospitality.
• Fluent in Dutch and English.
• Willingness to travel between hub locations.
• Driver's license (type B).

Responsibilities

• Lead and coach Hub Leads across multiple hubs.
• Improve safety, service quality and efficiency.
• Drive daily operational performance and process improvements.
• Develop leadership potential and personal growth of the team.
• Coordinate with Amsterdam office and remote colleagues.
• Travel to different hub locations as needed.

Skills

Leadership

Coaching

People development

Dutch language

English language

Travel readiness

Analytical

Process optimization

Education

Bachelor's or Master's degree

Job description

As a Distribution Area Lead (Regio Mid NL), you are responsible for improving operational performance across multiple Hub locations in the Netherlands, working closely with on‑site teams. You coach Hub Leads (Location Managers) in their personal development while optimizing daily operations with a strong focus on safety, customer experience, process efficiency, and team well‑being.

Picnic groceries are picked in Fulfilment Centers, transported by truck to one of approximately 65 Hubs, and then unloaded by Runners who load them into electric Picnic vehicles to deliver orders to customers. Each Hub spans around 1,500–2,000 m² and employs between 30 and 200 Runners working together to ensure smooth and reliable last‑mile delivery.

• Utrecht

Trick of the trade

Leadership development: Spot, mentor, and grow current and future operations leaders at Hub locations.

Team coaching: Support and coach Runners, Runner+’s, and Hub Leads to meet targets for safety, service quality, and efficiency.

Operational excellence: Drive improvements in daily Hub operations by identifying key performance and customer experience drivers.

Performance emprovement: Translate feedback and insights into concrete actions and guide teams from startup phase to high performance.

Operational oversight: Maintain deep understanding of distribution strategies, systems, logistics processes, and equipment.

Multi‑Site management: Coach and support multiple Hubs through frequent on‑site visits and close performance follow‑up.

Stakeholder collaboration: Work effectively across Hubs, the Amsterdam office, and remote settings to ensure alignment.

Process optimization: Continuously improve processes using a data‑driven approach in a fast‑paced environment.

Change & Growth management: Navigate rapid company growth with a generalist mindset and entrepreneurial approach to building the future of retail.

About you

• Finished Bachelors or Masters degree
• 3-6 years of experience in a leadership role, preferably in the field of logistics, e-commerce and/or hospitality
• Fluent in both Dutch and English
• Curious, mature, and confident to coach and intervene
• Strong people and process focus
• Hands‑on, flexible and getting things done mentality
• Result‑driven, happily chasing outputs
• Analytical and problem‑solving skills
• An incredible drive to disrupt the world of grocery shopping
• Willingness to travel to different hub locations
• A drivers license (type B)

Picnic Perks

Fresh Lunch, coffee, and snacks

Our offices are equipped with fully‑fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent‑to‑own a new (e)bike at a discounted rate

Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, a leasecar and offer a pension plan. And your phone and laptop are on us, as well.