Distribution Area Lead (Regio Mid NL)

picnic.app; Utrecht; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Fresh lunches and snacks

Health insurance discount

Lease a bike program

Personal development through courses

Job summary

Picnic is seeking a Distribution Area Lead to boost operational performance across Dutch Hub locations. You will coach Hub Leads and on‑site teams, focus on safety, customer experience and process efficiency, and translate insights into actions to move hubs from startup to high performance.

You will collaborate with the Amsterdam office and travel between hubs to ensure alignment and execution of distribution strategies.

Qualifications

• 3–6 years of experience in a leadership role, preferably in logistics, e‑commerce or hospitality.
• Fluent in Dutch and English.
• Curious, mature, and confident to coach and intervene.
• Strong people and process focus.
• Hands‑on, flexible and results‑driven.

Responsibilities

• Improve operational performance across multiple Hub locations in the Netherlands.
• Coach Hub Leads and on‑site teams to drive safety, service quality and efficiency.
• Translate feedback into concrete actions and guide hubs from startup to high performance.
• Maintain deep understanding of distribution strategies, systems and processes.
• Collaborate across Hubs, Amsterdam office and remote settings.

Skills

Leadership

Coaching

Analytical thinking

Problem solving

Willing to travel

Job description

As a Distribution Area Lead, you are responsible for improving operational performance across multiple Hub locations in the Netherlands, working closely with on‑site teams. You coach Hub Leads (Location Managers) in their personal development while optimizing daily operations with a strong focus on safety, customer experience, process efficiency, and team well‑being.

Picnic groceries are picked in Fulfilment Centers, transported by truck to one of approximately 65 Hubs, and then unloaded by Runners who load them into electric Picnic vehicles to deliver orders to customers. Each Hub spans around 1,500–2,000 m² and employs between 30 and 200 Runners working together to ensure smooth and reliable last‑mile delivery.

Trick of the trade

Leadership development: Spot, mentor, and grow current and future operations leaders at Hub locations.

Team coaching: Support and coach Runners, Runner+’s, and Hub Leads to meet targets for safety, service quality, and efficiency.

Operational excellence: Drive improvements in daily Hub operations by identifying key performance and customer experience drivers.

Performance emprovement: Translate feedback and insights into concrete actions and guide teams from startup phase to high performance.

Operational oversight: Maintain deep understanding of distribution strategies, systems, logistics processes, and equipment.

Multi‑Site management: Coach and support multiple Hubs through frequent on‑site visits and close performance follow‑up.

Stakeholder collaboration: Work effectively across Hubs, the Amsterdam office, and remote settings to ensure alignment.

Process optimization: Continuously improve processes using a data‑driven approach in a fast‑paced environment.

Change & Growth management: Navigate rapid company growth with a generalist mindset and entrepreneurial approach to building the future of retail.

You can find all current Hub locations here .

About you

3-6 years of experience in a leadership role, preferably in the field of logistics, e‑commerce and/or hospitality

Fluent in both Dutch and English

Curious, mature, and confident to coach and intervene

Strong people and process focus

Hands‑on, flexible and getting things done mentality

Result‑driven, happily chasing outputs

Analytical and problem‑solving skills

An incredible drive to disrupt the world of grocery shopping

Willingness to travel to different hub locations

Picnic Perks

Fresh Lunch, coffee, and snacks

Our offices are equipped with fully‑fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent‑to‑own a new (e)bike at a discounted rate

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, a leasecar and offer a pension plan. And your phone and laptop are on us, as well.

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service but in a modern, sustainable way. The people in Supply Chain make it all work - from designing strategies and implementing improvements to ensuring smooth and safe daily operations. 18000 colleagues, hundreds of thousands of daily orders, and millions of loyal Picnic fans, ready to join the ride?

Recruitment Process

1. CV screening
2. Online test
3. Phone screening
4. Interviews
5. Assessment day
6. Closing interview
7. Offer

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.
At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Our Mentality

At Picnic, we build from scratch with an owner’s mindset. We dive into the unknown, taking end‑to‑end responsibility for every outcome, going the extra mile to tackle complex challenges. We turn insights into action, working as a team to get things done. We move fast, never compromising on quality or long‑term impact. With grit and commitment we build what has never been built before!