Conversion & Growth Lead - Direct Bookings

Livezoku; Amsterdam; On-site; EUR 30,000 - 36,000; Full time

Benefits offered by this job

Friends & family discounts

Learning opportunities

Global team

Job summary

Zoku is seeking an eCommerce Lead to own conversion, CRO, and direct booking growth across all locations. You will shape the booking journey, run an experimentation program, and partner with Marketing, Revenue and CRM to turn data into action.

You will collaborate with local teams, manage digital merchandising, and design landing pages and offers. This role suits a hands-on strategist who moves from analysis to execution and uses AI to speed testing.

Qualifications

• You have 3-6 years of experience in eCommerce, digital marketing, website management or conversion optimization.
• You have run a structured experimentation or CRO program, not just occasional tests, and can explain hypotheses that failed as well as those that won.
• You have a strong understanding of website performance, booking journeys and digital customer experience.
• You have experience with CMS platforms, analytics tools, booking engines and digital campaigns.
• You actively use AI tools daily to move faster on analysis, copy variants and reporting.
• You coordinate website content, campaigns and commercial priorities across multiple locations.
• You have strong stakeholder management skills and can work with Marketing, Revenue, CRM, SEO and local teams.
• You have strong written and verbal communication skills in English.
• You are an EU resident or have valid work rights for the Netherlands.

Responsibilities

• Own Conversion Rate Optimization end to end across the website and booking engine.
• Build and run a continuous experimentation program with a priority backlog and multi-location rollout.
• Grow direct bookings and shift share away from OTAs.
• Improve the customer journey by removing friction in booking paths.
• Lead eCommerce campaigns with Marketing, Revenue and local teams.
• Manage digital merchandising to present rooms, packages and offers clearly online.
• Coordinate website content with Marketing and local teams to stay relevant and effective.
• Analyze performance across site, booking engine, inquiries and campaigns to turn data into actionable insights.
• Work with AI tools to speed up analysis, testing and reporting.
• Coordinate with SEO, paid media and CRM for high-performing experiences.
• Manage digital projects with agencies and partners.
• Support commercial priorities by expanding online offerings across locations.

Skills

Conversion optimization

A/B testing

Digital marketing

Data analysis

Project management

Cross-functional collaboration

Tools

WordPress

PostHog

Job description

Zoku is seeking an eCommerce Lead to own conversion, CRO, and direct booking growth across all locations. You will shape the booking journey, run an experimentation program, and partner with Marketing, Revenue and CRM to turn data into action.

You will collaborate with local teams, manage digital merchandising, and design landing pages and offers. This role suits a hands-on strategist who moves from analysis to execution and uses AI to speed testing.