Digital Marketing Communications Specialist

FRAME; Amsterdam; Hybrid; EUR 25,000 - 40,000; Part time

Benefits offered by this job

Work with an internationally respected design media brand

High level of trust and autonomy

Direct impact on daily output and visibility

Job summary

A leading international publisher in design is seeking a Digital Marketing Communications Specialist for maternity cover. This temporary role in Amsterdam requires proven experience in digital marketing, newsletters, and social media. The Specialist will manage daily newsletters, execute CRM campaigns, and oversee social media channels. Candidates must have an HBO/bachelor degree and strong analytical skills. The role demands flexible work hours with a minimum of one day per week in the office. Deadline for applications is January 25, 2026.

Qualifications

• Proven experience with digital marketing and marketing communications.
• Fluent or near-native English.
• Strong technical and analytical skills.
• Strong technical and analytical skills, ability to use tools, create reports and interpret data.
• Tools: Mailchimp, Adobe Creative Tools, Lemlist, Zoho, Nova (CMS), Stripe, Zapier, Google Analytics.

Responsibilities

• Manage and produce daily newsletters.
• Execute and optimise CRM-based email campaigns.
• Manage FRAME’s social media channels.
• Support subscription, awards and FRAME products campaigns.

Skills

Digital marketing and marketing communications

Newsletters, email and social media

Copywriting and basic art direction

Analytics and optimisation

Paid social and digital advertising

B2B media and publishing

Architecture and design

Architecture & design

Education

HBO / bachelor degree in marketing or communication

Tools

Mailchimp

Adobe creative tools

Google Analytics

Lemlist

ZOHO

Nova (CMS)

Stripe

Zapier

Job description

Digital Marketing Communications Specialist

Social Media, Newsletters and CRM/Email

Temporary – Maternity Cover

Location: Amsterdam (Dutch work permit is required)

Time commitment: approx. 4 hours per day (flexible)

Office presence: minimum 1 day per week

Contract: Temporary | freelance

Period: March 9 – September 4, 2026

About FRAME

FRAME is an international publisher focused on interior design and spatial innovation. Through our premium publications — including our magazine, digital platform, newsletters, awards and events — distributed worldwide, we support designers, studios and brands in shaping interior spaces that positively impact lives around the globe.

The role

You will be responsible for the daily execution and optimisation of FRAME’s digital marketing and communication channels, with a strong focus on newsletters, social media and campaigns. You will manage and execute the marketing communications calendar, ensuring all FRAME activities are clearly planned and communicated.

You will proactively initiate communication activities on time and coordinate closely with the FRAME team — including editors, design and the FRAME Awards lead — to gather content, assets and input. You ensure an active, responsive and consistent brand voice across all channels. You report directly to the Managing Director.

The role requires consistency, accuracy, initiative and strong editorial sensitivity.

Key responsibilities

• Managing and producing daily newsletters – content-creation, scheduling and optimisation - 7 days a week; content can be planned and produced ahead, including weekends
• Executing and optimising CRM-based email campaigns and automated notifications
• Creating, maintaining and updating lead lists, contact databases and customer data, ensuring accuracy and relevance
• Supporting subscription, awards, and all FRAME’s product-related campaigns

Social media

• Managing FRAME’s social media channels; planning, publishing and performance tracking
• Developing and monitoring content pillars and the social media design system, together with the FRAME team
• Executing a Monday–Sunday posting schedule to distribute and promote premium content, including (daily) engagement posts
• Includes producing and publishing reels, carousels and mood-based content
• Executing social media campaigns for advertising partners, including coordination and scheduling, quality control of assets and performance reporting
• Coordinating and running the bi-monthly FRAME Magazine release campaign targeting readers, distributors and retailers
• Running and optimising paid campaigns for FRAME’s own goals (subscriptions, awards entries, book sales)
• Monitoring performance using analytics and translating insights into improvements
• Ensuring brand consistency — including FRAME’s visual identity and tone of voice — across all digital touchpoints
• Collaborating closely with editorial, sales, awards and design teams
• Day-to-day communication tasks and assisting colleagues when needed

Skills & experience

Proven experience with:

• Digital marketing and marketing communications
• Newsletters, email and social media, from strategy and planning to execution
• Copywriting and basic art direction
• CMS, CRM, email and automation tools
• Analytics and optimisation (Google Analytics, A/B testing, CRO, SEO)
• Paid social and digital advertising (Meta, Google Ads, YouTube, LinkedIn, etc)
• B2B media and publishing
• Architecture and design

Required skills:

• HBO / bachelor degree in marketing or communication
• Fluent or near-native English
• Understanding of content strategy, branding and growth
• Strong technical and analytical skills, with the ability to use technical tools, create reports, interpret data, optimise performance and support informed decision-making
• Tools: Mailchimp, Adobe creative tools, Lemlist, ZOHO, Nova (CMS), Stripe, Zapier, Google Analytics.
• Work independently, reliably and with daily consistency
• Collaborative team player
• Flexible, fast-executing, and proactive; someone who sees opportunities and takes initiative

• Temporary role (maternity cover)
• Dutch working permit required
• Time commitment: approx. 4 hours per weekday, flexible scheduling
• Location: Amsterdam - role intended for professionals based in/near Amsterdam
• Hybrid working; minimum 1 day per week in the office
• Period: March 9 – September 4, 2026
• Salary or fee based on salary scale 6 of the CAO Uitgeverijbedrijf

Why FRAME

• Work with an internationally respected design media brand
• Join an entrepreneurial, experienced and committed team
• High level of trust and autonomy , flexibility and responsibility
• A role with direct impact on daily output and visibility
• Enjoy working in a highly dynamic creative sector and being in daily contact with an inspiring global community of designers, architects and brands

Interested?

Please apply via LinkedIn by completing our questionnaire and uploading your CV.

Application deadline: January 25, 2026.

After the deadline we will invite a selection of candidates to continue the application process. We kindly ask you not to send applications via email or other channels. Due to the high number of applications we typically receive, we are unable to accept those – also, unfortunately we cannot respond to each application individually.

If you are an experienced digital marketing professional who meets our requirements and are excited to work in an international, creative environment, we look forward to hearing from you. Thank you for your interest in FRAME!