Marketing Specialist (B2B, Lead Generation)

Artefact; Utrecht; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Phone reimbursement

Travel reimbursement

Remote work allowance

Laptop of your choice

Onefit membership discount

Job summary

Artefact, an applied AI company, is seeking a Marketing Specialist in Utrecht with 1–2 years in B2B marketing. You will plan and run demand and lead generation campaigns, collaborate with partners, department heads and the global Marketing team, and help convert prospects into clients.

Fluency in Dutch and English is essential. You’ll manage social media, digital advertising, website content, events, webinars, and the annual marketing plan within a hybrid work setup.

Qualifications

• Fluent Dutch and English, written and spoken.
• 1–2 years of experience in B2B marketing, including internships or apprenticeships, preferably with hands-on work in lead generation, LinkedIn campaigns or event marketing.
• Strong project management and decision‑making skills, and comfort with multitasking and deadlines.
• Hands‑on experience with CRM and marketing automation tools such as Salesforce.
• LinkedIn expertise, both organic and paid.
• Excellent writing, editing and presentation skills, including copywriting.
• A team player who enjoys working with marketing colleagues around the world, with a genuine interest in tech and lead generation.

Responsibilities

• Social media: Develop our LinkedIn lead generation strategy and manage employer branding on Instagram.
• Digital advertising: Run organic and paid campaigns on Google Ads and LinkedIn to build awareness, generate leads and increase the visibility of our partners.
• Website: Keep website content, blog articles, event pages and client cases up to date, with regular checks on UX, consistency and SEO.
• Events and webinars: Plan and deliver webinars, business breakfasts, podcasts and trade fair or conference appearances, and promote them across our website, landing pages, email and social channels (LinkedIn and X).
• Planning and budget: Build and execute the annual marketing plan with senior management, manage the budget, and tailor campaigns to client needs together with Client Leads and Directors.
• Content: Work with senior management to identify topics and speakers, and refine content, presentations and RFPs with support from copywriters and designers.
• PR and awards: Define our award strategy, support teams with submissions, and spread key messages through the right channels.
• CRM and automation: Use Pardot to launch email, newsletter and landing page campaigns, and qualify and assign prospects to Lead Managers based on international criteria.

Skills

Dutch & English fluency

B2B marketing

Lead generation

LinkedIn campaigns

CRM experience (Salesforce)

Content & copywriting

Project management

Education

Bachelor's degree in marketing or related field

Tools

Salesforce CRM

Marketing automation (Pardot)

Job description

Artefact is an applied AI company. We build systems that run in production, in our clients’ own cloud, and keep running after we leave. We are present in 27 countries across all continents with a team of 2,500 employees, offering a comprehensive set of AI & data solutions built on deep data science and cutting-edge AI technologies.

From strategy to operations, we partner with 1,000+ clients, including some of the world’s top 300 brands such as Samsung, L’Oréal and Sanofi. Here in the Netherlands, our clients include Rituals, Heineken, Ahold Delhaize, Basic-Fit and more. Our work spans the full data and AI value chain, including data strategy, data quality and governance, data platforms, AI solutions, and data-driven customer experiences.

We’re looking for an independent, driven marketer with a B2B background to join our team in Utrecht. You’ll work closely with our partners, department heads and consultants, as well as with Artefact’s global Marketing team, so fluency in Dutch and English is essential.

The role

As Marketing Specialist, you help turn prospects into clients. You’ll plan and run demand and lead generation campaigns, from events and award applications to thought-leadership content, LinkedIn and paid campaigns, in close collaboration with senior stakeholders.

What you’ll do

• Social media: Develop our LinkedIn lead generation strategy and manage employer branding on Instagram.
• Digital advertising: Run organic and paid campaigns on Google Ads and LinkedIn to build awareness, generate leads and increase the visibility of our partners.
• Website: Keep website content, blog articles, event pages and client cases up to date, with regular checks on UX, consistency and SEO.
• Events and webinars: Plan and deliver webinars, business breakfasts, podcasts and trade fair or conference appearances, and promote them across our website, landing pages, email and social channels (LinkedIn and X).
• Planning and budget: Build and execute the annual marketing plan with senior management, manage the budget, and tailor campaigns to client needs together with Client Leads and Directors.
• Content: Work with senior management to identify topics and speakers, and refine content, presentations and RFPs with support from copywriters and designers.
• PR and awards: Define our award strategy, support teams with submissions, and spread key messages through the right channels.
• CRM and automation: Use Pardot to launch email, newsletter and landing page campaigns, and qualify and assign prospects to Lead Managers based on international criteria.

What you bring

• Fluent Dutch and English, written and spoken.
• 1-2 years of experience in B2B marketing, including internships or apprenticeships, preferably with hands-on work in lead generation, LinkedIn campaigns or event marketing.
• Strong project management and decision‑making skills, and comfort with multitasking and deadlines.
• Hands‑on experience with CRM and marketing automation tools such as Salesforce.
• LinkedIn expertise, both organic and paid.
• Excellent writing, editing and presentation skills, including copywriting.
• A team player who enjoys working with marketing colleagues around the world, with a genuine interest in tech and lead generation.

Why you should join us

• Learning and development: Join a team of passionate digital consultants always ready to help each other, providing opportunities to learn and collaborate with some of the best in the field.
• Culture of celebration: We take pride in our work and celebrate successes together. Expect regular team events, fun activities, and a collaborative spirit that makes coming to work enjoyable.
• Competitive rewards: We offer a comprehensive benefits package including a competitive salary, phone and travel reimbursements, a remote work allowance, a Onefit membership discount, and the laptop of your choice.
• Work-life balance: Maintain a healthy balance with a hybrid work environment that allows flexibility.
• Fuel your day: Enjoy a delicious and healthy lunch provided daily with an extensive organic buffet.
• Weekly unwind : Relieve stress and promote relaxation with a weekly massage session from our office physiotherapist.
• Centrally located: Our Utrecht office is conveniently situated next to the station for easy commuting.
• Career growth opportunities: We’re committed to your professional development. With a focus on continuous learning and internal promotions, you’ll have ample opportunities to advance your career at Artefact.