Digital Marketer

Inner Circle; Amsterdam; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Office in Amsterdam (Prins Hendrikkade

MacBook / hardware

Device allowance

Training budget

Team events

VIP Inner Circle membership

Job summary

Inner Circle in Amsterdam is seeking a Digital Marketer to drive paid growth across Latam and Europe, optimise campaigns, and align strategy with brand messaging.

You’ll own campaigns (Meta, Google, TikTok, Apple Search Ads), run tests, perform ASO, and present insights to stakeholders to guide investment. The role requires 2–3 years in performance marketing, a data-driven mindset, and willingness to relocate to Amsterdam.

Qualifications

• 2-3 years of experience in performance or growth marketing.
• Hands-on experience running and optimising paid campaigns across major platforms.
• Data-driven with ability to pull and interpret metrics (GA or similar).
• Experience with mobile app install campaigns and mobile subscriptions is a plus.
• Proactive, analytical and capable of acting on underperforming campaigns.
• Familiar with AI tools to improve efficiency.

Responsibilities

• Manage and optimise paid campaigns across markets to hit growth targets.
• Develop and execute ASO strategies to improve app visibility and conversion.
• Design and run tests to drive incremental growth and optimize funnels.
• Present performance insights to stakeholders and guide investment decisions.
• Collaborate with local market teams to align priorities and nuances.

Skills

Performance marketing

Data analysis

Campaign optimization

English proficiency

Proactivity

AI tools usage

Organisational skills

Education

Bachelor's or Master's in Marketing/Communications/Digital

Tools

Google Analytics

Meta Ads

TikTok Ads

Apple Search Ads

Smartly

Splitmetrics

SQL

Job description

Inner Circle is built for singles who know what they want. No endless swiping, just relevant matches with people who share your lifestyle, leading to thousands of real dates every day.

As Digital Marketer, you drive the day-to-day performance of our paid growth across Latam and European markets. You proactively spot and implement optimisations, run your own tests, and use data to catch issues before they become problems. You'll report directly to our Head of Digital Marketing.

What You’ll Do

Independently manage and optimise paid campaigns

• You manage and own the paid campaign results for AR, CO, CL and NL, hitting new member growth, spend, CPA and ROI targets
• Proactively identify and implement optimisations to improve the efficiency of existing campaigns
• Keep paid strategy tightly integrated with brand messaging and creative
• Work closely with our local market teams to stay grounded in on-the-ground priorities and nuances
• Interpret performance data to diagnose issues, spot opportunities and propose actionable solutions
• Present performance insights and recommendations to stakeholders, informing how we prioritise investment across markets and channels
• Contribute data-driven insights that shape targeting and creative choices

Grow organic acquisition through ASO

• Develop and execute ASO strategies to enhance app visibility and conversion

Test and improve

• Design and run independent tests to drive incremental growth and improve existing funnels
• Test new tools and AI-driven approaches to work faster and smarter

Requirements

What will help you be successful

• You have ~2-3 years of experience in performance or growth marketing
• Hands-on experience running and optimising paid campaigns (Meta, Google, TikTok, Apple Search Ads or similar)
• You're comfortable pulling and interpreting your own data (Google Analytics or similar); SQL is a plus
• You are data-driven and analytical. You dig into the numbers to find what's not working and fix it
• Experience with mobile app install campaigns and mobile B2C subscription businesses is a strong plus
• You are proactive. You don't wait for someone else to flag an underperforming campaign, you catch it and act
• You are innovative and tech-savvy, comfortable testing new tools and AI-driven approaches to work more efficiently
• You're comfortable using AI tools day-to-day to work faster and smarter
• You are structured and organised, comfortable managing several campaigns across markets at once
• Experience with Smartly, Splitmetrics, and/or a similar campaign management platform is a nice-to-have
• Proficiency in English required; Spanish is a plus
• You have a Bachelor's or Master's degree in Marketing / Communications / Digital
• You live in Amsterdam or are willing to relocate

What We Offer

• A fulltime job that makes a positive impact on people's lives
• A competitive salary matched with your experience and ambition
• An amazing work environment in our office at Prins Hendrikkade, at the heart of Amsterdam
• A Macbook or other hardware of your choice to be able to do your job
• Stay healthy and bring your own device allowance
• Training and development budget
• Frequent team get-togethers and team activities
• Free Inner Circle VIP membership for you and your single friends

About Inner Circle

Inner Circle is a dating app built on the contrarian belief: opposites don't attract. The best connections happen between people who already live life the same way. So we don't sell more options, or better odds. We sell relevance, people worth dating. Every member is screened, so effort and intention are in place before anyone gets in. And where every other app is built to keep you swiping, ours is built to get you off it, and onto a date with someone worth your time.

At Inner Circle, we embrace our diverse community and team. We celebrate differences and know that they are key for helping us grow. Our team consists of 40 team members, with 16 nationalities and a female: male ratio of 60 : 40. Whatever your race, religion, colour, gender, national origin, political affiliation, sexual orientation, marital status, disability or age, we make sure everyone has the space to be themselves.