Design Director: Lead Strategy, Craft & AI‑Driven Innovation

Idean UK; Utrecht; On-site; EUR 120,000 - 190,000; Full time

Job summary

frog Netherlands seeks a Design Director to lead and elevate its multidisciplinary design practice. You will set the vision for design, shape the studio strategy, and ensure excellence across projects and pitches.

Sitting in the Leadership Team, you will inspire designers, clients, and executives alike, translating design value into measurable business outcomes. You will drive growth through new engagements, partnerships, and innovative design methodologies, including AI-enabled experiences,

Qualifications

• 10+ years in design and digital innovation with leadership experience.
• Proven ability to inspire clients, teams and executives.
• Strong portfolio demonstrating strategic impact across complex programs.

Responsibilities

• Lead and mentor a multidisciplinary design team in the Netherlands.
• Set the creative direction and ensure design excellence across projects.
• Shape studio strategy and contribute to frog Netherlands growth.
• Drive business development and win strategic engagements.

Skills

Design leadership

Stakeholder management

Business development

Portfolio management

Strategic design

AI design

Job description

frog Netherlands seeks a Design Director to lead and elevate its multidisciplinary design practice. You will set the vision for design, shape the studio strategy, and ensure excellence across projects and pitches.

Sitting in the Leadership Team, you will inspire designers, clients, and executives alike, translating design value into measurable business outcomes. You will drive growth through new engagements, partnerships, and innovative design methodologies, including AI-enabled experiences,