Demand Generation & Performance Marketing Specialist

Undutchables; Eindhoven; On-site; EUR 50,000 - 70,000; Full time

Job summary

Undutchables in Eindhoven is looking for a Demand Generation & Performance Marketing Specialist to drive international pipeline growth through data-driven digital campaigns and marketing automation. You will work closely with colleagues in Brand, Content, and Lead Generation to optimize paid advertising and continuously improve campaign performance.

The ideal candidate will manage global campaigns, enhance retargeting strategies, and monitor effectiveness using platforms like HubSpot. If you're experienced in marketing efficiency and new technologies, this position is for you.

Qualifications

• Proven experience in digital marketing and performance marketing.
• Strong analytical skills for monitoring and reporting metrics.
• Excellent collaboration and communication skills.

Responsibilities

• Manage and optimize global paid advertising campaigns.
• Develop retargeting strategies to increase engagement.
• Monitor and analyze campaign effectiveness and ROI.
• Build and optimize lead nurturing workflows in HubSpot.
• Collaborate to improve SEO and AEO performance.

Skills

Data-driven marketing

SEO/AEO

Marketing automation

Paid advertising

Lead nurturing

CRO initiatives

HubSpot

Job description

As a Demand Generation & Performance Marketing Specialist, you will drive international pipeline growth through data-driven digital campaigns, marketing automation, paid advertising, SEO/AEO, website optimization, and lead nurturing. You will work closely with colleagues across Brand, Content, and Lead Generation, combining strategy with hands-on execution to improve campaign performance, generate qualified leads, and support commercial growth across multiple markets.

• Manage and optimize global paid advertising campaigns across platforms such as Google Ads and LinkedIn Ads.
• Develop and improve retargeting strategies to increase engagement and conversion rates.
• Monitor, analyze, and report on campaign effectiveness, ROI, attribution models, and pipeline growth.
• Build and optimize lead nurturing workflows and lead scoring models within HubSpot.
• Collaborate on initiatives aimed at improving SEO and Answer Engine Optimization (AEO) performance.
• Continuously optimize website performance, user experience, and conversion rates through CRO initiatives.
• Identify opportunities to improve marketing efficiency, automation, and overall performance through new technologies and AI solutions.
• Work closely with internal stakeholders to align marketing activities with broader commercial objectives.