Digital Marketing Intern

TomTom; Amsterdam; On-site; EUR 13,000 - 18,000; Part time

Job summary

TomTom in Amsterdam is seeking a motivated Digital Marketing Intern to support demand generation activities, focusing on email campaigns, webinars, and market research. You will gain hands-on experience across the full campaign lifecycle in a global tech environment, working with marketing teams to plan, execute, and analyze initiatives.

The internship offers exposure to B2B marketing, data-driven decision making, and collaboration with cross-functional teams.

Qualifications

• Enrolled in Bachelor’s or Master’s program in marketing, business, or communications.
• Strong interest in digital marketing, especially email and event marketing.
• Analytical mindset with attention to detail.
• Excellent written and verbal English communication.
• Proactive, organized, and eager to learn.
• Ability to work independently and with others.

Responsibilities

• Support planning and execution of email campaigns and marketing programs.
• Assist in end-to-end webinar setup, promotion, and follow-up.
• Conduct market and competitor research; create benchmarking reports.
• Assist in compiling campaign performance reports and deriving insights.

Skills

Email campaigns

Webinar coordination

Market research

Analytical mindset

English communication

Team collaboration

Education

Bachelor’s or Master’s student in Marketing, Business, Communications, or a related field

Tools

Excel

PowerPoint

Job description

We are looking for a motivated Digital Marketing Intern to support our demand generation activities, with a strong focus on email campaigns, webinars, and market research. This role offers a hands‑on opportunity to work across the full campaign lifecycle—from planning and execution to performance analysis—while gaining exposure to B2B marketing in a global tech environment.

What You\'ll Do

Email Marketing

• Support the planning and execution of email campaigns (e.g., invitations, reminders, follow-ups)
• Coordinate content and design with internal stakeholders and creative teams
• Build and QA emails in marketing automation platforms (e.g., HubSpot)
• Assist with audience segmentation and list management
• Track campaign performance and contribute to reporting and optimization (aligned with internal email workflow and KPI tracking practices)

Webinar Support

• Assist in the end-to-end execution of webinars (setup, promotion, follow-up)
• Coordinate timelines, assets, and speaker logistics with internal teams
• Support webinar promotion through email and other digital channels
• Help track registrations, attendance, and post-event performance metrics (consistent with webinar execution and reporting roles)

Market & Competitor Research

• Conduct research on competitor marketing activities (emails, webinars, campaigns)
• Create benchmarking reports and highlight key trends and insights
• Support analysis of industry best practices and identify opportunities for improvement (aligned with internal benchmarking and reporting tasks)

Reporting & Analysis

• Assist in compiling campaign performance reports
• Analyze marketing data to identify trends and actionable insights
• Provide recommendations to improve future campaigns

What You\'ll Need

• Bachelor’s or Master’s student in Marketing, Business, Communications, or a related field
• Strong interest in digital marketing, especially email and event marketing
• Analytical mindset with attention to detail
• Good written and verbal communication skills in English
• Proactive, organized, and eager to learn
• Ability to work both independently and collaboratively
• Familiarity with tools like Excel, PowerPoint, or marketing platforms is a plus

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.