DACH Commercial Marketing Lead | Retail & Partnerships

Sonos LLC; Hilversum; Hybrid; EUR 72,000 - 90,000; Full time

Job summary

Sonos is seeking a Commercial Marketing Manager for EMEA (DACH) in Hilversum, NL. The role leads regional marketing programs, maintains key retail partnerships, and implements global playbooks across DACH to boost retail and online presence.

You will collaborate with sales, brand, creative, and product marketing to transform global strategy into impactful local campaigns, while managing budgets and ensuring seamless execution across channels.

Qualifications

• 8+ years of progressive marketing experience, including hands-on trade or channel marketing.
• Proven track record of executing commercial marketing programmes that delivered measurable results.
• Experience working across multiple European markets, with a solid understanding of local consumer dynamics and retail landscapes.
• Demonstrated ability to connect data, operational processes, and partner input into cohesive, effective programmes.
• Strong project management skills, with the ability to manage multiple priorities and stakeholders in a fast-paced, shifting environment.
• Strong communication skills, with a track record of building relationships and driving alignment across teams.
• Fluent in German (C1+) and professional working proficiency in English.
• Bachelor’s degree or equivalent practical experience in Marketing, Business, or a related field.
• Qualified applicants must be able to work from the Hilversum office 3 days per week.

Responsibilities

• Maintain weekly contact with key retail accounts to build and adjust joint business marketing plans.
• Execute global commercial playbooks across DACH with precision, from product launches to seasonal promotions.
• Own the regional budget, allocating spend where it drives the most impact.
• Deploy global sales tools, narratives, and launch materials locally for in-market success.
• Analyse market trends, competitive activity, consumer behaviour, and channel performance to surface opportunities and risks.
• Surface local insights and partner feedback to shape Sonos strategy.
• Coordinate with sales, retail, distribution, and channel partners to keep programs aligned.
• Support regional PR activations and timing with the broader team.
• Build strong relationships with retail partners and cross-functional teams to drive alignment.

Skills

Marketing strategy

Trade marketing

Multi-market experience

Data-driven decisions

Project management

Communication

German language

English proficiency

Stakeholder management

Education

Bachelor’s degree in Marketing/Business

MBA (preferred)

Job description

Sonos is seeking a Commercial Marketing Manager for EMEA (DACH) in Hilversum, NL. The role leads regional marketing programs, maintains key retail partnerships, and implements global playbooks across DACH to boost retail and online presence.

You will collaborate with sales, brand, creative, and product marketing to transform global strategy into impactful local campaigns, while managing budgets and ensuring seamless execution across channels.