Internship - Sales

The HEINEKEN Company; Amsterdam; Hybrid; EUR 6,600 - 7,900; Full time

Benefits offered by this job

Monthly allowance €650 gross

2 vacation days per month

Commuting costs reimbursed

Job summary

The Heineken Experience internship in Amsterdam offers hands-on exposure across ticketing, sales operations and partnerships within a dynamic team.

You will collaborate with the Sales, Marketing & Retail team to support commercial success and gain practical experience in an international visitor attraction.

Qualifications

• Must be enrolled at an educational institution.
• Proactive, hands-on attitude with willingness to learn.
• Strong communication and relationship-building abilities.

Responsibilities

• Support ticket sales activities and assist customers with inquiries and bookings.
• Help manage timeslot availability and scheduling to optimise capacity and visitor flow.
• Assist in monitoring ticket sales performance and identifying opportunities for improvement.
• Prepare and process invoices related to sales activities.
• Coordinate reservations, bookings and combination tickets.
• Assist with updates and improvements to ticketing and sales systems.
• Manage and track voucher distribution and redemption.
• Support internal teams and external stakeholders with sales-related requests.
• Identify process improvements to enhance operational efficiency.
• Prepare sales reports and analyse performance data for decision-making.
• Support relationships with existing partners and identify new opportunities.
• Assist in organizing trade shows, industry events and partner activations.

Skills

English proficiency

Proactive attitude

Communication skills

Multi-tasking

Team player

Education

Enrolled at educational institution

Job description

Internship – Sales

The internship

Are you a student with an interest in sales, commercial operations and partnerships, looking to gain hands‑on experience in an international environment? We are seeking a proactive and detail-oriented Sales Intern to join the Heineken Experience team. This internship offers a unique opportunity to gain practical experience across ticketing, sales operations and partnership management within one of Amsterdam's leading visitor attractions.

You will be part of the Sales, Marketing & Retail team and work closely with the Ticketing & Partnership Specialist and Sales Operations Specialist to support the commercial success of the Heineken Experience.

You will contribute in three key areas:

Ticketing

• Support ticket sales activities and assist customers with inquiries and bookings.
• Help manage timeslot availability and scheduling to optimise capacity and visitor flow.
• Assist in monitoring ticket sales performance and identifying opportunities for improvement.

Sales Operations

• Prepare and process invoices related to sales activities.
• Support the coordination of reservations, bookings and combination tickets.
• Assist with updates and improvements to ticketing and sales systems.
• Manage and track voucher distribution and redemption.
• Support internal teams and external stakeholders with sales-related requests.
• Help identify process improvements to enhance operational efficiency.

Partnerships and Collaborations

• Prepare sales reports and analyse performance data to support decision-making.
• Assist in maintaining relationships with existing partners and identifying new opportunities.
• Support the organisation of trade shows, industry events and partner activations.
• Coordinate with internal and external stakeholders to ensure successful partnership collaborations.

Your new team and workplace

The Heineken Experience is a brand experience located in Heineken®’s oldest brewery, in the heart of Amsterdam. The former brewery closed in 1988, when production outgrew the historic building. Today, it has been transformed into an immersive visitor experience and one of Amsterdam’s most recognisable attractions. As part of the Sales, Marketing & Retail team, you will contribute to attracting visitors, strengthening partnerships and supporting the commercial performance of the Heineken Experience. We are an international, dynamic and enthusiastic team that values collaboration, ownership and continuous improvement.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

What a day in the internship could look like

You will start the day with a coffee and a quick catch‑up with the team. From there it changes day to day. Some mornings you will be out at a partner meeting, other days it is our weekly work in progress meeting, and on Fridays we have our Friday Feelies. Otherwise, it is time to get through your inbox and projects. We have lunch together in the Heineken canteen. Afternoons are much the same mix of meetings, projects and the sales inbox, and every now and then you will come along to an event. You will learn a lot on the job, and you will get real responsibility early on, whether that is looking after partnerships, working on new revenue streams or pitching your own ideas.

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• Proficiency in English written, spoken and interpersonal.
• A proactive and hands‑on attitude.
• Good communication and relationship‑building skills.
• The ability to manage multiple tasks simultaneously in a dynamic environment.
• You are a team player who enjoys working collaboratively.

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

• You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
• In the case of non‑EU nationality, you must be registered as an intern with a Dutch educational institution.
• In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
• You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
• You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

• A full‑time internship, starting on February 1, 2027
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor)
• Your home office will be located in Amsterdam
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40‑hour workweek
• You will earn 2 vacation days per month (based on a full‑time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Please note that all interns must be enrolled at an educational institution.

• In the case of non‑EU nationality, you must be registered as an intern with a Dutch educational institution.
• In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.

You need to provide a proof of enrolment with your application. Applications without this will not be considered.

Bring your true self

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you.

So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.

If you have any questions about the vacancy, feel free to reach out via [email protected].

Working at HEINEKEN

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.