Country Manager, EU

GumGum; Amsterdam; Hybrid; EUR 180,000 - 300,000; Full time

Benefits offered by this job

Flexible work options

Remote work allowed

Travel opportunities (30–40% travel)

Job summary

GumGum, The Mindset Company™, is seeking a Country Manager, EU to lead revenue growth across Germany, France, the Netherlands and Belgium. You will translate global GTM strategies into country plans, align cross-functional teams, and represent GumGum at industry events across Europe.

You’ll manage a ~20-person sales organization, travel 30–40% of the time, and report to the Global Revenue leadership. This senior role requires deep European ad tech experience and strong agency relationships.

Qualifications

• Senior commercial leadership experience in digital advertising or ad tech.
• Experience managing multi-country revenue targets.
• Established C-suite and senior network in European markets.
• Deep knowledge of European agency models and programmatic buying.
• Ability to influence cross-functional teams and lead across matrixed organizations.
• Fluency in English; knowledge of German, French, or Dutch preferred.
• Strong forecasting, quota planning, and market coverage skills.

Responsibilities

• Own and exceed EU revenue targets and drive sustainable growth.
• Lead and scale a ~20-person EU sales organization across Germany, France, the Netherlands, and Belgium.
• Translate GumGum’s global go-to-market strategy into country-level sales models and positioning.
• Own the regional revenue forecast, budget allocation, headcount planning, and risk visibility.
• Partner with the Head of Sales, UK to align on EU-wide initiatives and cross-border accounts.
• Build and sponsor multi-product joint business plans with top advertisers and agencies.
• Serve as the primary EU spokesperson at industry events and industry bodies.
• Unify regional cross-functional partners to resolve risks and improve win rates.

Skills

Senior commercial leadership

Multi-country revenue management

Cross-functional leadership

Agency and client network

English fluency

European language skills (German/Frenh

Job description

GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers.

We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia.

Our principles guide our work every day and are as follows:

• Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners.
• Make it Happen: We have a bias for action and take ownership to deliver results.
• Always Innovate: We push boundaries with creativity and technology.
• Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive.

As GumGum’s most senior commercial leader across continental Europe, the Country Manager, EU holds overall accountability for revenue growth, sales execution, and commercial leadership across Germany, France, the Netherlands, and Belgium. Operating as a member of the Global Revenue leadership team, this executive translates global go-to-market strategies into tailored regional and country plans while leading an EU sales team of approximately 20 employees. The role focuses on establishing a shared operating cadence, maintaining senior relationships across European agencies and holding companies, uniting cross-functional teams through influence, and collaborating closely with UK and international leadership to drive coordinated, scalable growth across the wider EMEA region. The Country Manager, EU will be expected to travel regularly across all of GumGum’s European markets (est. 30 - 40% of the time).

What You’ll Achieve

• Own and exceed approved quarterly and annual EU revenue targets while driving sustainable year-over-year commercial growth.
• Lead, coach, and scale a ~20-person EU sales organization across Germany, France, the Netherlands, and Belgium, actively developing sales directors and managers.
• Translate GumGum’s global go-to-market strategy into distinct country-level sales models, territory designs, and localized positioning.
• Own the regional revenue forecast, managing budget allocation, headcount planning, and performance cadences to ensure early risk visibility to the CRO.
• Partner with the Head of Sales, UK to align on EMEA-wide commercial initiatives, cross-border accounts, and revenue attribution protocols.
• Build and sponsor multi-product joint business plans, commercial partnerships, and trading agreements with top advertisers and agency holding groups.
• Serve as the primary EU commercial spokesperson at industry trade events, media opportunities, and bodies such as IAB Europe.
• Unify regional cross-functional partners (Client Success, Marketing, Operations, Product) to resolve account risks and improve win rates and retention.

Skills You’ll Bring

• Extensive senior commercial leadership experience in digital advertising, ad tech, or media, with a track record managing multi-country revenue targets.
• Proven background managing managers and sales directors across multiple European countries, cultures, and distributed teams.
• Established C-suite and senior network across the European agency holding company, client-direct, and trading desk ecosystems.
• Deep commercial knowledge of European agency models, trading frameworks, ad serving, and programmatic buying (contextual, attention, or brand safety is a plus).
• Demonstrated ability to lead through influence across matrixed, cross-functional teams, ideally within a US-headquartered enterprise.
• Professional fluency in English; proficiency in German, French, or Dutch is strongly preferred.
• Strong strategic and analytical rigor with discipline in pipeline forecasting, quota allocation, and market coverage modeling.

What We Offer

• Learn about our benefits & perks package at gumgum.com/benefits . If you'd like additional information, your recruiter can share more specifics during the hiring process!
• Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

Awards

• 2025 AdExchanger Awards AI Innovators, Technology & Service Provider, Finalist
• 2025 MARKETECH APAC Marketing Technology Awards Silver Winner for Best Contextual Advertising Tech Platform

We’re always learning and evolving as a company, and we continue to take thoughtful steps to support our people and strengthen our culture.