Conversion Rate Optimization (CRO) Specialist

Creative Clicks; Amsterdam; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working at Amsterdam HQ

Mission-driven team

Culture of innovation and collab

Job summary

Creative Clicks is seeking a hands-on Conversion Rate Optimization (CRO) Specialist who turns data, user behavior, and experimentation into measurable improvements across our digital platforms. You’ll analyze journeys, test new ideas, optimize landing pages, and find smarter ways to boost conversion rates.

We want someone who enjoys executing, experimenting, and seeing the direct impact of their work, collaborating with marketing, product, design, and tech teams in Amsterdam.

Qualifications

• 2–4 years of CRO or growth marketing experience.
• Experience optimizing landing pages, websites, and funnels.
• Experience setting up and analyzing A/B tests.
• Proficiency with web analytics and user behavior tools (GA4, Hotjar, etc.)

Responsibilities

• Analyze and improve conversion funnels from landing pages to subscription.
• Plan, build, launch, and evaluate A/B tests.
• Identify friction points and improve landing page performance.
• Use analytics and heatmaps to understand user behavior.
• Collaborate with marketing, design, and developers.
• Track metrics like conversion rate and CAC, translate into actions.
• Continuously explore new tools and approaches to boost performance.

Skills

CRO experience

A/B testing

Web analytics

GA4

Heatmaps

User behavior tools

Tools

GA4

Google Tag Manager

Hotjar

Microsoft Clarity

VWO

Job description

Conversion Rate Optimization (CRO) Specialist

Creative Clicks

About Creative Clicks

Creative Clicks is a global performance marketing company operating in 65+ countries, building and scaling digital subscription products across mobile, e-commerce, health & lifestyle, and AI-driven advertising. With 200+ colleagues from 25+ nationalities, we're a fast-moving, international, and data-driven environment where ownership and speed matter.

About the role

As we continue to develop our digital platforms and expand our reach, we're looking for a hands-on Conversion Rate Optimization (CRO) Specialist who knows how to turn data, user behavior, and experimentation into measurable improvements.

This is an opportunity for someone who enjoys getting into the details: analyzing user journeys, testing new ideas, optimizing landing pages, and finding smarter ways to improve conversion rates.

We're not looking for someone who only develops strategies or manages external agencies. We want someone who enjoys executing, experimenting, and seeing the direct impact of their work.

What you'll do

• Optimize the customer journey: Analyze and improve conversion funnels, from landing pages and initial engagement to registration, onboarding, and subscription conversion.
• Run experiments: Plan, build, launch, and evaluate A/B tests across landing pages, website content, forms, calls to action, and user flows.
• Improve landing page performance: Work hands-on to identify friction points, implement improvements, and increase conversion rates across devices.
• Turn data into action: Use analytics, heatmaps, session recordings, and performance data to understand user behavior and identify opportunities.
• Collaborate with marketing and product teams: Work closely with performance marketers, designers, and developers to improve the experience of users arriving through paid and organic channels.
• Monitor performance: Track metrics such as conversion rate, funnel completion, cost per acquisition, and subscription conversion, translating findings into actionable improvements.
• Keep experimenting: Continuously explore new ideas, tools, and approaches to improve performance while maintaining a smooth and trustworthy user experience.

What you bring

• Approximately 2-4 years of experience in conversion rate optimization, growth marketing, digital marketing, or a similar hands-on role
• Practical experience optimizing landing pages, websites, and digital conversion funnels
• Experience setting up, running, and analyzing A/B tests
• Confidence working with web analytics and user behavior tools, such as GA4, Google Tag Manager, Hotjar, Microsoft Clarity, VWO, or similar platforms
• Understanding of digital acquisition channels and how paid traffic translates into conversions
• A good eye for UX, landing page design, and persuasive but clear communication
• Strong analytical skills, curiosity, and a problem-solving mindset
• The ability to take ownership of experiments, from identifying an opportunity to implementing a solution and evaluating the results
• Comfortable collaborating with technical and non-technical colleagues
• Professional proficiency in English

Nice to have

• Experience in digital health, wellness, subscription-based businesses, or direct-to-consumer platforms
• Experience with landing page builders, CMS platforms, or no-code experimentation tools
• Experience improving mobile-first onboarding or subscription funnels
• Familiarity with privacy-conscious analytics and experimentation

What makes this role interesting

• Real ownership: Your ideas won't disappear into lengthy approval processes. You'll have the opportunity to test, improve, and contribute directly.
• A product with purpose: Work on digital experiences that help people access personalized health and wellness services.
• Room to experiment: Join a team that values curiosity, practical solutions, and continuous improvement.
• Cross-functional exposure: Collaborate with marketing, product, design, and technology teams.
• A growing environment: Be part of a company where your contributions can make a visible difference.

What We Offer

• Hybrid working at Amsterdam HQ
• Mission-driven team shaping the future of healthcare
• Culture of innovation, ownership, and collaboration

Creative Clicks is proud to be a diverse and equal-opportunity employer. We do not discriminate based on race, color, religion, gender, national origin, age, sexual orientation, disability, or any characteristic protected by law. Decisions are based solely on job-related factors.