Content Strategy Lead: Storytelling & Systems

Annicha Group; Amsterdam; Hybrid; EUR 84,000 - 131,000; Full time

Job summary

Annicha Group is seeking a Content Strategy Lead to define and drive our content vision across platforms. You will refine brand voice, build scalable content systems, and lead editorial planning that informs, inspires, and converts audiences.

You will partner with design, marketing, and product teams to ensure cohesive messaging, optimize workflows, and leverage data to improve performance. A data-driven mindset and strong storytelling are essential for shaping our content future.

Qualifications

• Proven experience in content strategy, editorial planning, or digital storytelling
• Strong understanding of SEO, UX writing, and content architecture
• Ability to develop frameworks for scalable content creation
• Excellent writing, editing, and communication skills

Responsibilities

• Define our content vision and set the direction for audience communication
• Build and optimize content workflows across channels
• Collaborate with design, marketing, and product to align content with business goals
• Use analytics to measure performance and drive continuous improvement
• Develop content guidelines, frameworks, and editorial processes

Skills

Content strategy

Editorial planning

SEO

UX writing

Cross-functional collaboration

Job description

Annicha Group is seeking a Content Strategy Lead to define and drive our content vision across platforms. You will refine brand voice, build scalable content systems, and lead editorial planning that informs, inspires, and converts audiences.

You will partner with design, marketing, and product teams to ensure cohesive messaging, optimize workflows, and leverage data to improve performance. A data-driven mindset and strong storytelling are essential for shaping our content future.