Content Marketing Intern

The Social Hub (B Corp™); Amsterdam; On-site; EUR 13,000 - 20,000; Full time

Job summary

The Social Hub invites a university intern to join the Digital Marketing team in Amsterdam for a 5-month period starting February 2027. You will work with Content Marketing and SEO to create content across digital touchpoints.

This internship offers practical experience in GEO, AI tools, local optimization across Europe, and learning from a cross-functional team in a hybrid hospitality concept. Fluent English, strong communication, and storytelling skills are essential; eligibility to work in

Qualifications

• Enrolled in a bachelor's degree in marketing, business, or a related field.
• Passion for content marketing, digital marketing, and SEO.
• Strong interest in AI and geographic targeting in campaigns.
• Relevant jobs or side activities demonstrate initiative.
• Strong storytelling with brand-aligned ideas.
• Excellent written and spoken communication in English.
• Fluent in English; other languages a plus.
• Attention to detail, organised, and good planning.
• Open-minded, curious, and fun to work with.
• Eligible to work in the Netherlands.

Responsibilities

• Collaborate with the Content Marketing Manager and team on content projects.
• Support SEO Manager with keyword research and local optimization.
• Focus on GEO by structuring content for AI/LLM references.
• Review and brief written, photo and video content for owned media.
• Keep Brand assets updated in Bynder.
• Conduct content and SEO competitive analysis.
• Assist in localizing key website content for regional search intent.
• Support the commercial calendar and products (Hotel, Student, Coworking, Meet & Events, Eat & Drink).
• Help design training, guidelines and toolkits across teams.
• Assist with content, SEO, and performance reporting and translate AI insights.

Skills

Content Marketing

SEO

GEO

AI Tools

Written Communication

Spoken Communication

English Proficiency

Storytelling

Planning & Organisation

Education

Bachelor's degree in Marketing or related field

Tools

Bynder

CMS Tools

Job description

Your mission, should you choose to accept it…

You will be part of the Digital Marketing team at Support Hub, the team where we build the digital magic! Our objective is to deliver high-performing content across all digital touchpoints in order to boost our commercial performance. Are you an enthusiastic university (of applied sciences) student with an affinity for Content Marketing, Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Artificial Intelligence (AI) tools? Then this is something for you! We are looking for a creative and motivated intern with strong communicative skills, both written and spoken, and a fluency in English. You will join our Digital Marketing team, and will report to the Content Marketing Manager. You will also work closely with the SEO Manager to ensure content is optimized for search engines. We are looking for someone to join our team for a period of at least 5 months starting in February 2027.

In Case You Don’t Know Who We Are (ahem)…

Known for being the rule breakers in hospitality, The Social Hub is a fun, creative and inspiring environment where everyone can learn, stay, work and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay, gyms, talks, events, rooftop bar and pools as well as a vibrant community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, Spain, The United Kingdom and Portugal this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global.

What You'll Do

• Collaborate on a daily basis with the Content Marketing Manager, full Digital Marketing Team, and Business Marketers to follow up on the execution of assigned content projects.
• Support the SEO Manager with keyword research and content optimization, with a focus on local optimization for our Hubs across Europe. (e.g., meta tags, headings, internal linking, updating website content).
• Focus on Generative Engine Optimization (GEO): Structure content to increase the likelihood of our brand being cited or mentioned in AI Overviews and LLM responses.
• Brief and review written, photo and video content for owned media channels (website and blog) to ensure alignment with our brand identity, visual style and tone of voice.
• Maintain brand assets up-to-date in our Digital Asset Management tool (Bynder.com).
• Conduct content competitive analysis (including SEO-focused analysis) to support the creation of content strategies.
• Assist in localizing key website content, paying attention to regional search intent and how local queries are answered by AI engines.
• You will work on our commercial calendar and support our products: Hotel, Student, Coworking, Meet and Events, Eat & Drink.
• Support in designing training, guidelines and toolkits to ensure consistency across all teams, in collaboration with the CMS intern.
• Support with content, SEO, and performance reporting process and tooling, learning to translate AI-powered data insights into actionable recommendations.

Who You Are

• You're currently study for a bachelor's degree in marketing, business, or relevant field.
• Affinity with, and passion for, content marketing, digital marketing, and Search Engine Optimization (SEO).
• A strong interest in how AI and geographic targeting are reshaping content and digital campaigns.
• Relevant jobs, side jobs or other side activitiesexperience
• You’re astrong storyteller, with the ability to conceive creative ideas with brand objectives and target consumers in mind
• You haveexcellent written and spoken communication skills: you can articulate thoughts and ideas in an interesting, contemporary, and authentic way within the brand tone of voice
• Fluent in English. Speaking Spanish, Catalan, Italian, French, German or Portuguese is a great plus but not necessary
• You have an eye for the detail
• You’reorganised and scrupulous, with a natural eye for details and innate love for planning
• You’reopen-minded and curious, not afraid to think “out-of-the-box” and always eager to learn; oh, and you love to have fun at work!
• You are eligible to work in the Netherlands

What We Offer

• An amazing work environment with a fantastic vibe and lots of positive energy
• On the job coaching and guidance (from both Content and SEO experts!).
• Monthly compensation for your internship (please note that travel costs are not reimbursed)
• The opportunity to work and learn at a dynamic, young, international organisation; we’re a real game changer in the hospitality industry
• The opportunity to work for a Certified B Corp company that balances profit with positive impact, collaborating with organizations likeMovement on the Groundand theTSH Talent Foundationto create meaningful change
• A first glimpse into the world of Hospitality with one of the most innovative players in the market
• Access to the amazing TSH facilities, including our awesome restaurant and gym. And did we mention you also get a discount on Hotel stays and Food and Drinks?
• A wonderful workplace to call home with, dare we say it, fun colleagues

At The Social Hub, we believe pay should be fair and consistent. That's why we carefully determine your starting salary based on the role, your assessed proficiency, and our salary framework. We make our best and fairest offer upfront, so we don't negotiate salaries. Because fairness shouldn’t depend on who negotiates best.

Who you are, is how we want you to be.To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves.Here, everyone belongs, and we welcome people no matter theirnationality, gender, age, sexual orientation, religionorculture.Your authenticitykeeps ourteam diverse.Come as you are.