Content Marketer

Foleon; Amsterdam; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

WFH allowance

NS Business Card

Pension program

Learning budget

25 holiday days

Floating holidays

Work from abroad

Office lunch

Fitness support

Lease a bike

Mental health support

Volunteer day

Employee recognition program

Job summary

Foleon, based in Amsterdam, seeks a Content Marketer to translate big ideas into engaging content across the funnel, from ads and ebooks to landing pages and video scripts.

You will own the brand voice, craft content for lead generation, awareness, and product launches, and collaborate with product marketing and cross-functional teams to drive demand and growth.

Qualifications

• 3+ years of experience as a Content Marketer.
• Solid understanding of writing for SEO, AEO, and GEO.
• Understanding of content performance and measurement.
• Experience in a B2B SaaS scale-up.
• Some basic design skills and comfortable using CMS/design software.

Responsibilities

• Craft high-converting, engaging copy across the marketing funnel (ads, landing pages, video storyboards).
• Own and develop Foleon's brand tone of voice across channels.
• Participate in ideation and execution of brand awareness campaigns.
• Collaborate with experts to optimize for AEO, GEO, and SEO.
• Tap into thought leaders to produce useful content for the audience.
• Create thought leadership content around content marketing and AI.
• Publish organic content across social channels with tailored messaging.
• Work in Figma to create and edit marketing assets and social content.
• Partner with Product Marketing and stakeholders on messaging for new features.

Skills

Copywriting

Storytelling

AI tools

Brand voice

Cross-functional

Tools

Figma

CMS

SEO tools

Job description

As a Content Marketer, you are the voice behind our brand. It’s your mission to take our big ideas and themes and translate them into engaging content that helps, guides, and inspires our audience. You'll create high-impact content that drives awareness, generates demand, supports product launches, and strengthens our brand across owned channels.

From ads and ebooks to landing pages, campaign messaging, social media, and video scripts, you'll ensure every piece of content delivers value while reflecting Foleon's unique voice.

Your Focus

• To find and tell the stories that matter most to our audience, and translate those to effective pieces across the entire marketing funnel.
• You’ll craft new content based on a variety of marketing goals such as lead generation, brand awareness, and customer engagement.
• You will be in charge of updating and maintaining all current Marketing publications — you know our content inside and out and make sure it is always up to date and relevant.
• You can take a request like “We need a MOFU piece around ABM” and turn it into sharp, engaging, effective content that helps everyone reach their goals. In other words, you’re not just filling requests, you’re drilling big ideas down into bite-sized pieces of content
• Write for a diverse audience that includes content marketers, demand generation marketers, product marketers, sales and revenue teams, and other B2B marketing professionals, positioning Foleon as a trusted industry thought leader.

Your Responsibilities

• Craft high-converting, engaging copy across the entire marketing funnel — ranging from performance ads and landing pages to video storyboards.
• Own and continuously develop Foleon's brand tone of voice, shaping how we communicate across channels and ensuring every piece of content is consistent, distinctive, and true to our brand.
• Participate in ideation and execution of brand awareness campaigns.
• Collaborate with experts to continuously optimize for AEO, GEO, and SEO.
• Know our thought leaders throughout the organization and understand how to tap into their knowledge to produce useful content for our audience.
• Create your thought leadership content around the area of content marketing in the age of AI.
• Manage and publish organic content across our social media channels, tailoring messaging to each platform while maintaining a consistent brand voice.
• Work comfortably in Figma to create, edit, and collaborate on marketing assets and social media content.
• Partner with Product Marketing and cross-functional stakeholders to develop compelling messaging, positioning, and naming for new product features and launches.

Your Competences

• An excellent copywriter with native-level English writing skills
• Focussed on impact and on top of the results
• A natural storyteller
• Comfort using AI tools and LLMs as part of your everyday workflow, with a clear sense of how to use them to scale output without losing quality, originality, or your own point of view.
• You have a sharp, creative instinct and aren't afraid to experiment with bold ideas and unexpected angles. You know that the best marketing stands out, and you're always looking for ways to make it memorable.
• A pro at giving and receiving constructive feedback
• Able to adapt messaging across different channels, audiences, and stages of the customer journey.

Your Qualifications

• At least 3+ years of experience as a Content Marketer
• A solid understanding of writing for SEO, AEO, and GEO
• Understanding of content performance
• Experience working in a B2B SaaS scale-up

Some basic design skills and comfortable using CMS/design software

What you get:

• Be part of a top-tier team in the Content Creation scale-up.
• Collaborate with an adaptable and flexible group of individuals to benefit from collective growth.
• Embrace the variety of backgrounds and values that each individual brings to the table.
• A flexible workplace that offers a conducive atmosphere for productivity.
• Hybrid working: Work 2 days in the office and the rest at home. Plus, receive a monthly WFH allowance.
• Commuting covered: Not living in Amsterdam? We’ve got you. Get an NS Business Card or receive up to €400/month. Smooth travels!
• Pension program: You're not in this alone, we also contribute to your pension plan!
• Learning budget: You’ll get €500 each year to spend on courses, books, workshops, or anything that helps you grow.
• 25 holiday days + bonus days: You’ll get 25 paid days off, and if Christmas or New Year’s falls on a weekend, you get an extra day. + Special days off!
• Floating holidays for inclusivity: Celebrate what matters to you. Move up to 2 public holidays per year to align with your cultural or religious observances.
• Work from abroad: 2 times a year, you can work from another country for up to 3 weeks.
• Office lunch: We’ll cover part of the cost of lunch at the office twice a week.
• Fitness support: Stay active with up to €25/month toward your workouts, whether you’re into spinning, lifting, or just stretching.
• Lease a bike: Need a new ride? Lease (e)bike for commuting or personal use at an affordable rate.
• Mental health matters: We offer access to a mental health platform and professional counseling.
• Volunteer day: Take a paid day off each year to give back and support a cause close to your heart.
• Employee recognition program: Get the kudos you deserve through our recognition program.

Note: All our hiring is done in-house, so we’re not looking for agency support for this role. Thanks for understanding!