Content and Campaign Manager

Foleon; Nieuw-Amsterdam; Hybrid; EUR 33,000 - 39,000; Full time

Benefits offered by this job

Salary: €3,000–€3,500 per month

Hybrid working (2 days in office)

Commuting covered up to €400/month

Office lunch

Mental health support

Employee recognition program

Job summary

Foleon is seeking a Content & Campaign Manager in Amsterdam for a 6-month, hybrid role. You will drive adoption, expansion, and retention through end-to-end content and campaigns, collaborating with Customer Education and Account Management.

You bring 3+ years in content marketing, native English, and HubSpot experience to tailor messages for segments and product launches.

Qualifications

• 3+ years experience as a Content Marketer, ideally including customer or lifecycle marketing.
• Proven experience setting up, monitoring, and reporting on campaigns.
• Experience working in a B2B SaaS scale-up.
• Hands-on experience with email marketing and customer segmentation (HubSpot or similar).
• Comfortable with design tools such as Figma or similar

Responsibilities

• Plan and run customer marketing campaigns end to end, from segmentation and messaging through launch, monitoring, and reporting.
• Lead product-launch communications to existing customers, driving awareness and uptake of new features and releases.
• Analyse the customer base to build segment- and use-case-specific campaigns, defining the audience, message, and content for each.
• Build, segment, and send customer emails, including release announcements and program communications (HubSpot or similar).
• Own recurring customer touchpoints and engagement initiatives, product updates, webinars, and similar programs.
• Keep the existing-customer content library accurate, relevant, and up to date.
• Partner with Account Management to align campaigns with expansion and renewal goals, and with Product Marketing on messaging and positioning for new capabilities.
• Support the wider content team with content for other channels when needed.

Skills

Content marketing

Campaign management

Email marketing

Lifecycle marketing

Analytics

Tools

HubSpot

Figma

Job description

A content marketer who never posts on LinkedIn... I know, I know

I'm starting a new chapter of my personal life very soon which means stepping away from work for a few months and leaving my dream team behind (temporarily!).

So we're looking for someone to keep my seat warm

As a Content & Campaign Manager at Foleon for 6 months (starting November, hybrid in Amsterdam), you'll make every product release land with our customers and run campaigns end to end, alongside an amazing team. Native-level English, 3+ years in content marketing and HubSpot experience are a must.

Know someone perfect? Tag or share, it means a lot

Posted by: Emma Moreau, Content and Campaign Manager

Are you ready to make some history?!

Foleon is a leading content creation platform providing business teams with a fast and scalable way to produce highly-engaging content experiences that bring a new level of intelligence to their customer journeys.

Foleon is based in Amsterdam and New York and serves more than 1,200 global B2B brands.

We value people who are bold, ambitious, collaborative, and customer-centric. Even better, the ones who know how to work hard and have fun at the same time. We’re a team of highly driven people, with a great sense of human connection and a clear focus.

If you’re looking to build your career in a fast-growing international tech scale-up, you’re in the right place.

Your Mission

This is a 6-month temporary role within the Customer Marketing team.
Your mission is to keep our customers engaged, informed, and excited about the platform. Your focus is driving adoption, expansion, and retention across the post-sales journey. You'll create and run content and campaigns that make sure customers know about new capabilities, understand how to get value from them, and are set up to succeed, working hand in hand with Customer Education and the Account Management team.

Your Focus

• Customer engagement and adoption.




• Initiate campaigns to drive expansion, and retention across our customer base.




• Make every new product release land; the right message, to the right customers, at the right moment.




• Focus on messaging with campaigns tailored to specific segments, industries, and use cases.

Your Responsibilities

• Plan and run customer marketing campaigns end to end, from segmentation and messaging through launch, monitoring, and reporting.




• Lead product-launch communications to existing customers, driving awareness and uptake of new features and releases.




• Analyse the customer base to build segment- and use-case-specific campaigns, defining the audience, message, and content for each.




• Build, segment, and send customer emails, including release announcements and program communications (HubSpot or similar).




• Own recurring customer touchpoints and engagement initiatives, product updates, webinars, and similar programs.




• Keep the existing-customer content library accurate, relevant, and up to date.




• Partner with Account Management to align campaigns with expansion and renewal goals, and with Product Marketing on messaging and positioning for new capabilities.




• Support the wider content team with content for other channels when needed.

Your Competences

• Native-level English speaker and natural storytelling skills.




• Commercial and results-driven, focused on adoption, expansion, and outcomes.




• Strong with email marketing and audience segmentation.




• Confident planning, running, and reporting on campaigns.




• Highly organized, able to juggle multiple campaigns and launches at once and move quickly.




• A pro at giving and receiving constructive feedback.

Your Qualifications

• 3+ years experience as a Content Marketer, ideally including customer or lifecycle marketing.




• Proven experience setting up, monitoring, and reporting on campaigns.




• Experience working in a B2B SaaS scale-up.




• Hands-on experience with email marketing and customer segmentation (HubSpot or similar).




• Comfortable with design tools such as Figma or similar

What you get:

• Be part of a top-tier team in the Content Creation scale-up.




• Collaborate with an adaptable and flexible group of individuals to benefit from collective growth.




• Embrace the variety of backgrounds and values that each individual brings to the table.




• A flexible workplace that offers a conducive atmosphere for productivity.

What we offer:

• Salary: €3,000 - €3,500 per month, based on a 32–36 hour, depending on your skills, competencies, and experience.




• Hybrid working:Work 2 days in the office and the rest at home. Plus, receive a monthly WFH allowance.




• Commuting covered:Not living in Amsterdam? We’ve got you. Get an NS Business Card or receive up to €400/month. Smooth travels!




• Office lunch:We’ll cover part of the cost of lunch at the office twice a week.




• Mental health matters:We offer access to a mental health platform and professional counseling.




• Employee recognition program:Get the kudos you deserve through our recognition program.

Note:

All our hiring is done in-house, so we’re not looking for agency support for this role. Thanks for understanding!