Commercial Product Owner (EXIN)

Software Improvement Group B.V.; Utrecht; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

EXIN, a leading global certification institute, seeks a Commercial Product Owner based in Utrecht. You will manage the day-to-day operations of certification products and own the lifecycle from concept through launch, maintenance and end-of-life, driving commercial performance.

Collaborate with marketing and sales to define positioning, pricing and market fit, craft compelling value propositions, write product requirements for exam development, plan launches, and monitor revenue, enrollment and

Job description

Who we are

For over 40 years, EXIN has been an independent global examination institute dedicated to certifying professionals in the digital domain. With nearly 3 million certified individuals across more than 165 countries, we offer comprehensive end-to-end certification solutions designed to bridge skills gaps and empower the modern workforce in a constantly evolving job market.

As a proud member of the Software Improvement Group (SIG), we assist organizations in navigating digital transformation swiftly and responsibly. While SIG focuses on assessing and certifying IT processes and technologies, EXIN concentrates on the people aspect, effectively linking People, Processes, and Technology.

The rapid advancement of AI has fundamentally transformed the labor market, creating an urgent demand for a new kind of workforce. EXIN is at the forefront of this change, actively developing high-demand certifications that meet the evolving needs of the AI and digital landscape.

At the same time, we ensure that all critical and highly relevant digital transformation certifications remain central to our offerings. Our portfolio covers essential skill areas, including Artificial Intelligence (AI), Data Analytics, Agile Scrum, Information Security, Data Protection, Service Integration and Management (SIAM), and Business Analysis.

As part of our ambitious international growth strategy, we are seeking a Commercial Product Owner. This individual will be responsible for innovating our certification portfolio and managing the lifecycle of exam certification products.

This role is based in Utrecht, Netherlands, and follows a hybrid work model. While working from home is part of the norm, candidates must also be able to regularly attend the office in Utrecht.

Where you come in

In this role, you will manage the day-to-day operations of the products, helping to drive commercial performance. This position requires a blend of a technical Product Owner’s skills with the commercial insight of a market-focused professional:

• Manage the entire certification product lifecycle, from business case and concept through to launch, iteration, and end-of-life. This includes overseeing the product roadmap, planning, and backlog.
• Collaborate with marketing and sales colleagues to define product positioning, target audience, scope, and pricing. Ensure that there is a strong market-to-product fit and build the commercial case for each new certification.
• Work with marketing colleagues to craft product value propositions that resonate with target customers, clearly identifying standout benefits and differentiators.
• Analyze market signals, trends, competitor actions, and customer feedback to inform product decisions and recommendations.
• Write product requirements and designs, guiding the exam development team to ensure that the final product aligns with market demands.
• Collaborate with marketing colleagues to create launch plans, sales enablement materials, and go-to-market strategies that drive product adoption.
• Track revenue, enrollment, and quality metrics for your products.
• Lead or participate in project teams to develop and launch new products.
• Identify underperforming products early and propose corrective actions to enhance their commercial performance.
• Maintain relationships with portfolio partners and serve as the primary operational contact for external product stakeholders.
• Contribute innovative proposals for new products based on thorough market analysis.

How We Work

The Commercial Product Owner is the key individual at EXIN responsible for our certification products. In this diverse role, the Commercial Product Owner coordinates activities related to the lifecycle of certifications within the EXIN portfolio. This involves close collaboration with exam development, marketing, and sales teams throughout all stages of the process. The Commercial Product Owner not only designs new certification products but also works to maximize the commercial value of EXIN’s certification programs, balancing the interests of various stakeholder groups. Additionally, they monitor emerging market developments and assess their implications for EXIN’s products. The Commercial Product Owner reports to the Marketing Director.

What's in it for you?

Join us in our mission to help professionals become certified for the future. At EXIN, you will assist individuals in validating and enhancing their digital skills as they navigate workforce transformation. If you believe that independent assessment of skills is essential for preparing a future‑ready workforce and want to be part of the certification institution leading this initiative,

We offer a role with a wide variety of responsibilities, providing you with the opportunity to sharpen your existing skills and develop new ones through continuous learning and access to unique knowledge. You will work alongside a diverse, motivated group of colleagues who …