Commercial Lead

Not Secondary; Netherlands; Remote; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Training budget

Direct access to founder

Permanent role

Job summary

Not Secondary seeks a sales professional to own the end-to-end lifecycle from first contact to signed contract. You’ll work directly with the founder to drive revenue, shape positioning, and fuel growth.

Expect ownership of inbound and outbound pipelines and the opportunity to grow into leadership as the company scales. You’ll determine the right solution with clients—SaaS, consultancy, or a hybrid—while collaborating with product development and senior stakeholders.

Qualifications

• 2-5 years in B2B sales (SaaS, consultancy, or both).
• Experience with the full sales cycle.
• Strong in discovery and consultative selling.
• You think in solutions, not products.
• You can engage effectively with HR, MT, and senior leadership.
• Self-starter: you build your own pipeline.
• Structured and organised.
• Entrepreneurial and builder mindset.
• Fluent in Dutch (English is a plus).
• AI-minded: you are open to new tools and use technology to work smarter.

Responsibilities

• Converting inbound leads: quickly follow up on leads and bring organisations to a first substantive conversation.
• Building an outbound pipeline: proactively reach out to new organisations and build your own pipeline.
• Managing the full sales cycle: from first conversation to signature with momentum.
• Discovery & advisory: analyse benefits and determine the right solution: SaaS, consultancy, or hybrid.
• Delivering demos: demonstrate Total Benefits and translate to client context.
• Negotiating & closing: discuss proposals, pricing, and contracts.
• Collaborating: ensure smooth handovers and share insights with product development.
• Improving & scaling: help develop and scale the sales process.

Skills

2-5 years in B2B sales

Experience with full sales cycle

Discovery and consultative selling

Solutions thinking

Engage with HR, MT, senior leadership

Self-starter with pipeline-building

Structured and organised

Entrepreneurial mindset

Dutch language proficiency

AI-minded: openness to new tools

Job description

This is a sales role focused on new business development and following up on inbound leads. You are responsible for the entire process: from first contact to signed contract.You will work directly alongside the founder, giving you immediate impact on revenue, positioning, and growth.

Posted on 13 april 2026

Role Overview

This is a sales role focused on new business and following up on inbound leads. You are responsible for the entire journey: from first contact to signed contract. You're not selling a standard product, instead, you work with the client to determine the right solution:

• consultancy
• or a combination of both

You work directly with the founder, giving you direct impact on revenue, positioning, and growth.

You join as one of the first commercial hires and, with success, have the opportunity to grow into a leadership role and help build the commercial team.

What you'll be doing

Converting inbound leads
You follow up on leads quickly, qualify sharply, and bring organisations to a first substantive conversation.

Building an outbound pipeline
You proactively reach out to new organisations and actively build your own pipeline.

Managing the full sales cycle
From first conversation to signature. You maintain momentum and close deals.

Discovery & advisory
You analyse how an organisation's benefits are structured and determine the right solution: SaaS, consultancy, or hybrid.

Delivering demos
You demonstrate how Total Benefits works and translate this to the client's context.

Negotiating & closing
You discuss proposals, pricing, and contracts, and bring deals to a close.

Collaborating
You ensure smooth handovers and share insights with product development.

Improving & scaling
You help further develop and scale the sales process.

Who we're looking for

You take ownership of results and don't wait to be told. You understand client needs and translate them into concrete solutions.

• 2-5 years of experience in B2B sales (SaaS, consultancy, or both)
• Experience with the full sales cycle
• Strong in discovery and consultative selling
• You think in solutions, not products
• You can engage effectively with HR, MT, and senior leadership
• Self-starter: you build your own pipeline
• Structured and organised
• Entrepreneurial and builder mindset
• Fluent in Dutch (English is a plus)
• Competitive and resilient
• AI-minded: you're open to new tools and use technology to work smarter

Why you'd want to work at Not Secondary

• Salary based on experience
• Budget for training and development
• A key role in a growing SaaS and consultancy company
• Working with strong clients (including Loyens & Loeff, Albron, Scheuten, Stepp)
• Working directly with the founder
• Significant influence on strategy and product development
• Full setup (tools, laptop, etc.)

About Not Secondary

Not Secondary helps organisations design, structure, and optimise their benefits.

We combine:

• consultancy (Optimisation and Communication)
• SaaS (Total Benefits platform)

Our focus is on creating clarity, insight, and strategic direction within a domain that is often fragmented and has grown organically over time.

About agencies and freelancers

• Recruitment agencies and intermediaries need not apply
• Freelancers are always welcome to get in touch, but this role is intended as a permanent position

Ready to build?

Do you want to close deals, help organisations make better decisions, and build a growing company?

Then we would love to hear from you.