Cluster Director of Sales and Marketing

Hyatt; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

12 free nights

Discounts at F&B outlets

Travel allowance

Uniform provided

Job summary

Hyatt Hotels Corporation in Amsterdam seeks a Cluster Director of Sales and Marketing to drive revenue and visibility across both Andaz Amsterdam Prinsengracht and Hyatt Regency Amsterdam.

You will lead a multi-functional team, shape data-driven sales strategies for Rooms, Events, and F&B, own brand voice, manage partnerships, and forecast performance.

The role requires 2–3 years as a Director of Sales and Marketing for multiple properties, English and Dutch fluency, and EU work eligibility.

Qualifications

• A degree or certification in Hospitality, Communications, or Business Administration.
• Proven experience in sales and marketing leadership for multiple properties.
• Fluent in English and Dutch preferred and strong communication skills.

Responsibilities

• Lead Sales, Marketing, and Communications across both Amsterdam properties.
• Shape and execute data-driven sales strategies to grow market share and revenue (Rooms, Events, F&B).
• Own brand voice and campaigns, align PR, content, and partnerships with market position.
• Coach and empower a multi-functional team and foster cross-department collaboration.
• Manage partnerships, PR agencies, and digital platforms to stay visible and ahead.

Skills

Leadership

Strategic thinking

Communication

Education

Hospitality or Business Administration degree

Tools

CRM

PMS

Job description

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"I joined as a server on the catering staff. Thanks to Hyatt's training and support, I now oversee a brilliant team that helps brings events to life."

Hyatt is a global hospitality brand with one driving purpose: to care for people so they can be their best. Through listening, noticing others and extending meaningful gestures, we consistently deliver distinct experiences that demonstrate how a little understanding goes a long way.

Are you ready to share this purpose?

Because we are looking for a Cluster Director of Sales and Marketing for our two Amsterdam properties!

Andaz means "personal style" in Hindi. Andaz Amsterdam Prinsengracht means, five-star creative luxury in the heart of Amsterdam, expressed through local experiences, art & design and picture-perfect drinking and dining, in a playful Dutch-inspired environment.

Hyatt Regency Amsterdam, brings botany & sustainability to life with an award-winning living interior, botanical inspired guestrooms, a passion for discovering our up and coming East neighborhood and a buzzing Indonesian Restaurant, Mama Makan.

Who are YOU?

You see opportunity where others see obstacles, driving revenue, visibility, and impact excites you.

You don’t just build strategies; you bring them to life and make them perform.

Conceptual thinking and commercial creativity are your superpowers.

Your natural habitat is at the intersection of market insights, brand storytelling, and performance analytics.

You’re just as comfortable in a client pitch as you are crunching KPIs.

You lead with confidence, inspire with clarity, and always deliver with purpose.

A born collaborator, you energize teams and cultivate connections, across departments, partners, and platforms.

You’re not afraid to roll up your sleeves; admin, follow-ups, and CRM are all part of your toolkit.

What does the ROLE entail?

• You are the commercial heartbeat behind both hotels — leading all Sales, Marketing, and Communications initiatives across both properties.
• You shape and execute data-driven sales strategies to grow market share and maximise revenue streams across Rooms, Events, and F&B.
• You own the brand voice — aligning creative campaigns, PR, content, and partnerships with our guest personas and market position.
• You lead, coach, and empower a multi-functional team — from Sales Managers to the Social Media Specialist — and drive collaboration between departments.
• You manage our key partnerships, PR agencies, and digital platforms — ensuring we stay relevant, visible, and ahead of the curve.
• You embrace performance metrics, demand calendars, and forecasting as part of your daily rhythm.
• You curate experiences that reflect the vibrancy of our brands, working closely with Revenue, Operations, and Regional teams.
• You are the connector — between data and decisions, brand and business, guest and experience.

What’s in it for YOU?

A great place to work in lovely Amsterdam center. In the middle of the iconic Prinsengracht canal.

An entry to the Hyatt Family, a place where we care for people so they can be their best;

12 free nights at Hyatt hotels globally every year and 20% Discounts at our F&B outlets and special discounts at our Spa

Travel Allowance, starting from a 5 kilometers travel distance from the hotel.

Uniform provided and laundry is taken care of in house.

"Our purpose is to care for people so they can be their best – and we believe wellbeing is the ultimate realization of our purpose"

To support our colleagues mental wellbeing we provide access to “Headspace App” for all employees, free of charge as Hyatt's wellbeing assessment tool "Hyatt Well-Check"

Qualifications

"Careers at Hyatt don’t have to follow a traditional career ladder or path with one pace and following only one direction. Rather, they can be customized and adapted based an employee’s individual circumstances and take the form of a career lattice"

Diversity:

• An International team of over 15 different nationalities
• Focus on Diversity, Equity and inclusion within our team. Through employee support groups (HyPride & Women@Hyatt), workshop and classroom trainings.

Your EXPERIENCE:

• A degree or certification in Hospitality, Communications, or Business Administration;
• At least 2 to 3 years’ experience as a Director of Sales and Marketing, managing multiple properties and a track record of commercial success;
• Great language and communication skills in English and in Dutch;
• Great organizational and planning skills;
• Legally allowed to work in the Netherlands, holding an EU/EEA passport or a valid work permit for the country;
• Does the above describe you, the way you love to work and the people you want to work with?

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