Channel & Ecosystem Partnerships Manager

Billy Grace; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

MacBook provided

Hybrid/remote EU setup

25 holiday days

OpenUp for mental health

Annual volunteering day

Daily lunch and coffee

Job summary

Billy Grace is seeking a Channel & Ecosystem Partnerships Manager to expand our partner network around our AI-driven marketing platform. You will connect Billy Grace to Google, Meta, TikTok, Snapchat and Shopify to accelerate growth in Benelux and the UK, translating integrations into joint GTM initiatives.

Based in Europe, you’ll operate in a hybrid setup in Amsterdam or remotely within the EU, leading campaigns, events and content with partners to generate visibility and pipeline.

Qualifications

• Active network within marketing channels with partner teams at Google, Meta, TikTok and Snapchat.
• Multiple years of experience in partnerships, channel management or business development within SaaS, Martech or technology.
• Experience developing co-marketing campaigns with partners and co-selling initiatives.
• Experience integrating technology ecosystems with platform partners such as Shopify.
• Commercial mindset, ability to activate partners to drive growth.

Responsibilities

• Build strategic partnerships with marketing channels and media platforms (Google, Meta, TikTok, Snapchat, local networks).
• Develop ecosystem partnerships with technology and e-commerce platforms (Shopify and integration partners).
• Translate integrations into go-to-market initiatives and joint propositions.
• Develop campaigns, events, content and webinars with partners to drive visibility and lead generation.
• Work with partner sales teams on co-selling and partner-driven pipeline.
• Initiate and guide new integrations with Product and Engineering from idea to launch.

Skills

Partnerships

Channel management

B2B SaaS

Business development

Co-marketing

Tools

Shopify integration

CRM tools

Job description

Build the ecosystem behind the future of marketing intelligence

At Billy Grace we bring clarity back to marketing. Our AI-driven SaaS platform gives performance marketing teams control over their entire funnel, guided by insight rather than assumptions or gut feeling. We're building the future of marketing intelligence: a world where data, creativity and AI come together in one system that makes growth predictable.

As Channel & Ecosystem Partnerships Manager, you make sure we don't just have a strong product, but also the ecosystem around it that accelerates that growth. You connect Billy Grace to the channels, platforms and technologies that matter.

Your impact

As the first Channel Partner Manager within Billy Grace, you build the foundation of our partner ecosystem, and with it a direct growth engine for the company.

You focus that ecosystem where we grow. Channel and media partnerships, with players like Google, Meta, TikTok and Snapchat, you build in our core markets: the Benelux, where we're already strong, and the UK, where we're building now. Here, partnerships help us land faster, open pipeline and accelerate our launch alongside the commercial team. Technology and integration partnerships, like Shopify, you build once and we put to work across every market.

You make sure partnerships don't just exist, but genuinely contribute to visibility, pipeline and revenue. You translate our product and our AI capabilities into collaborations that make commercial sense and scale. In doing so, you help build the future of marketing intelligence.

What you'll do

• You build strategic partnerships with marketing channels and media platforms (such as Google, Meta, TikTok, Snapchat and local networks)
• You develop ecosystem partnerships with technology and e-commerce platforms (such as Shopify and other integration partners)
• You translate integrations into concrete go-to-market initiatives and joint propositions
• You develop campaigns, events, content and webinars together with partners to drive visibility and lead generation
• You work with partner sales teams on co-selling and building partner-driven pipeline
• You initiate and guide new integrations together with Product and Engineering, from idea to launch and activation
• You continuously spot new opportunities across channels, platforms and ecosystems that contribute to growth and positioning

What we offer

You join a team that builds together, learns together and makes each other stronger. We're working on something big, with energy, curiosity and plenty of room for your ideas. Here's what you can expect from us:

• A competitive salary based on your experience.
• A MacBook and a workspace in the heart of Amsterdam (hybrid), or a fully remote setup within the EU.
• 25 holiday days plus your birthday off.
• Trust, freedom and space for your ideas.
• Access to OpenUp for mental health and wellbeing.
• An annual volunteering day where we give something back together.
• Daily lunch, good coffee and an open, warm culture.
• Room to learn, experiment and grow.
• Enthusiastic colleagues, drinks and team outings you'll actually look forward to.

The Billy Grace Code

1. Mutual trust is our foundation

We trust each other to make the right decisions and communicate openly and directly.

2. Leave your ego at the door

We act in the interest of Billy Grace and our shared goals.

3. Decide fast, learn fast – together

We understand that fast decisions create insights to improve next time.

4. Choose connection over hiding behind a screen

We choose a call or face-to-face conversation when it's more effective than chat or email.

5. Keep it simple, stupid

We keep processes, communication and solutions as simple as possible.

High performance and fun go together.

What you bring

You're a partnerships professional who understands how marketing channels, media platforms and technology ecosystems together shape the modern marketing landscape. You know how to create reach, visibility and new business through channels like social platforms, media partners and marketing platforms.

You understand how the channel game works: how to set up collaborations with players like Google, Meta, TikTok, Snapchat and local marketing networks, how to develop joint campaigns, and how to activate partners to generate pipeline and customers together.

You also understand how technology ecosystems work, and how integrations with platforms like Shopify don't just land technically, but get translated into joint commercial initiatives.

We're looking for someone highly entrepreneurial who wants to shape this new role, someone who gets energy from opening new partnerships, building strong relationships with channels and platforms, and developing collaborations that genuinely drive growth.

And:

• A proven, active network within the marketing channels themselves. You already have direct, working relationships with partner teams at players like Google, Meta, TikTok and Snapchat. This is a hard requirement, not something you'll build from scratch here.
• Several years of experience in partnerships, channel management or business development within SaaS, Martech (preferred) or technology
• An understanding of how marketing channels and media platforms work (such as social platforms, media partners and marketing ecosystems)
• Experience developing co-marketing campaigns with partners
• An understanding of co-selling and developing joint commercial opportunities
• Experience with (and integration of) technology ecosystems and platform partners (such as Shopify)
• Commercially strong, spots opportunities and knows how to activate partners to realise growth together
• Works independently, takes ownership and feels at home in a fast-growing tech environment

Location & language

Where you're based doesn't matter to us. The Netherlands is a plus for the day-to-day, the UK works well too, and fully remote is fine as long as you're within the EU so we share time zones. Our working language is English, so Dutch isn't a requirement for this role, though it's a plus.

Why Billy Grace

You join a team that combines speed, curiosity and fun with real depth. We work with freedom and trust: you get the space to experiment, push ideas through and make visible impact on customers and product. Together we build technology used every day by brands and agencies in Europe who want to move forward, from Patagonia and Action to Draft Digital and Happy Horizon.

For this role we're currently not working with external agencies.