Category Manager – Lifestyle and Content Creation

Razer Inc.; Amsterdam; On-site; EUR 60,000 - 85,000; Full time

Job summary

Razer Inc. is on the lookout for an experienced marketing professional to manage EMEA Go-to-market strategies for gaming chairs and content creation products. The role involves developing product launch plans, leading PR efforts, and coordinating marketing assets across diverse teams.

The ideal candidate will have a strong background in product management and marketing within the consumer electronics sector, along with excellent organizational and communication skills. Responsibilities include attending trade shows and ensuring alignment with global stakeholders.

Qualifications

• Minimum of 5 years of experience in the consumer electronics industry.
• Able to write marketing copy and provide design direction.
• Experience with multiple marketing channels and execution strategies.

Responsibilities

• Develop and execute EMEA Go-to-market plans for products.
• Lead PR teams and communicate with outside press.
• Prepare and localize marketing assets for product launches.

Skills

Product management

Marketing experience

Communication skills

Organizational skills

Market analysis

Education

Bachelor’s degree in marketing or related discipline

MBA (preferred)

Tools

Microsoft Office

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer‑centric experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

• Develop and drive EMEA Go‑to‑market (GTM) plans for products of our LFD (e.g. Chairs / Lifestyle products) and MCD (e.g. Content Creation/Mobile products) categories.
• Develop comprehensive product launch plan for all new launches, present to internal stakeholders and drive execution of plan at detailed level.
• Lead PR teams through participation, able to effectively communicate with outside press and represent the product and company as required. Ability to create keynote and press briefing presentations and train key stakeholders to deliver proper messaging.
• Prepare and coordinate the localization of on‑time marketing assets to support the product launch or campaign. Assets may include marketing copy, videos, product photography, digital banners, social content, training documentation, and more.
• Develop monthly and quarterly GTM plans for assigned products to summarize key activities that will drive revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.).
• Ensure the development and execution of marketing activities within EMEA region, working closely with regional marketing team.
• Function as marketing point of contact for internal stakeholders including sales, marketing team, PR, community, technical support, business development, operations, finance.
• Represent growth product team at various public facing and customer events either in person or on camera.
• Attend relevant trade shows and assist in booth duty, setting up products, presenting, etc.
• EMEA product expert on all technical related questions related to the managed categories.
• Attend and potentially drive daily/weekly calls with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth.
• Responsible for understanding market and competitive offerings of assigned products.
• Gathers input from various sources (market, press, customers, forums, etc.) to drive feedback of business and market requirements into product planning process to help shape platform roadmap.
• Drive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotions.
• Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.
• EMEA Pricing / Channel analysis and strategy development in close collaboration with senior management.

Pre‑Requisites

• Bachelor’s degree in marketing or other related discipline or equivalent experience. MBA a plus.
• Minimum of 5 years of product management and marketing experience in the consumer electronics industry; personal computer hardware; gaming furniture or console industry.
• Experience in business development / partner marketing is a plus.
• Experience developing and overseeing execution of marketing plans.
• Experience with PC, console or consumer electronics sales channels, retail, direct, online and distribution.
• Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
• Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
• Can work independently and to prioritize and handle multiple tasks and projects concurrently.
• Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
• Preferred experience in working in a Global company with multiple stake holders across different countries and time zones.
• Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint.
• Fluent in English.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.