Business / Product Analyst

Allynce; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Allynce, a Netherlands-based consumer organisation, is digitally transforming its front-end platform and CRM/CMS back-end. We seek a hands-on Business Analyst to detail the roadmap into clear processes and requirements, collaborating with Product Owners to translate strategy into deliverable work.

Based in Amsterdam with hybrid options, you will refine backlog items, write user stories and acceptance criteria, and model processes using BPMN or wireframes for both business and development teams.

Qualifications

• Proven BA experience in complex digital environments with backlog ownership.
• Experience translating business requirements into clear solutions.
• Structured approach to process mapping and requirements documents.
• Strong at requirements mapping and writing product requirement documents.
• Comfortable working across Business, IT/Digital, front-end, back-end, CRM and CMS to manage complexity.
• Fluent in Dutch, written and spoken.

Responsibilities

• Work the roadmap detail within the front-end value stream, turning scope into an actionable plan and user stories.
• Define requirements engineering: user stories, tasks and acceptance criteria.
• Model processes and visualize complex flows so business and developers understand them.
• Break down scope complexity into bite-sized pieces for delivery.

Skills

BA experience in digital environments

Requirements mapping

Process mapping

Backlog ownership

Cross-functional collaboration

Dutch language

Job description

One of the Netherlands' best-known consumer organisations is deep into its digital transformation. Millions of customers, a brand almost everyone recognises — and a front-end platform moving from legacy to future-fit. Within the transformation programme, the front-end value stream is shipping a new group-wide front-end and a personal "My environment", all supported by a new back-end architecture, CRM & CMS. We're looking for a Business Analyst to work out the detailing of the roadmap into process flows and detailed requirements — working closely with the Product Owners, translating a roadmap into work the team can actually deliver.

What You'll Do

• Work the roadmap detail within the front-end value stream — turning scope complexity into a clear action plan and user stories.
• Work out the requirements engineering can actually build from: user stories, tasks and acceptance criteria.
• Model the processes: visualise complex flows in diagrams (BPMN or wireframes) so both business and developers understand them.
• Break scope complexity into bite-sized pieces the team can move on — from ambiguity to detail: "here's the plan".

What You Bring

• Proven BA experience in complex, digital environments — you've owned backlog items and requirements, not just written them down.
• Experience translating business requirements, needs and wants into clear solutions.
• You are structured — the "blue" end of the spectrum, and proud of it. You reach for a process map when things get fuzzy.
• Strong at requirements mapping and writing product requirement documents that hold up under pressure.
• Comfortable working across the seams — Business, IT/Digital, front-end, back-end, CRM and CMS — where the real complexity lives.
• A talent for making complexity manageable: taking on the scope-heavy work others would rather avoid and turning it into something deliverable.
• Comfortable navigating a matrix organisation with distributed delivery teams.
• Fluent in Dutch, spoken and written — a strong plus.

Practical Details

• Based in Amsterdam, with room for hybrid working.

Let's be honest: this is an hands-on BA/PA role. No reinventing the discipline, no framework theatre — just the structured, detail-obsessed work that keeps a complex transformation from falling over. The scope complexity everyone else would rather not touch. If that's your happy place, we should talk.