Business Lead (LeGarage)

Publicis Groupe NL; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work

Work from home days

6 weeks global work program

Laptop & phone

Job summary

LeGarage, part of LePub, Amsterdam, seeks a Business Lead to turn invention into scalable revenue and structure new business models. You will unlock partnerships beyond traditional agency scopes and help position LeGarage as the growth engine within LePub and beyond.

You will operate at the intersection of strategy, commercial design, and entrepreneurial execution, driving monetization and expansion while shaping the future of marketing in a collaborative, world-class agency environment.

Qualifications

• 8–12+ years in growth, venture building, innovation or strategic leadership.
• Comfortable operating with C-level stakeholders.
• Strong commercial instinct + entrepreneurial mindset.
• Experience in agency, consulting, digital platforms, tech or start-up ecosystems.
• Able to operate in ambiguity and turn vision into structure.

Responsibilities

• Turn Innovation into Business
• Develop monetization frameworks for new products, platforms and experiences
• Build scalable revenue models (licensing, partnerships, ecosystem plays, etc.)
• Translate creative ambition into commercial logic
• Drive Strategic Growth
• Identify high-value opportunities across markets
• Lead senior client conversations
• Shape expansion into new offices and territories
• Build the Ecosystem
• Unlock partnerships with tech, media, cultural and platform players
• Structure co-investment and shared value models
• Connect brands to culture in non-traditional ways
• Help Define the Future of Marketing
• Challenge legacy agency thinking
• Push toward productized, tech-enabled, performance-driven innovation
• Help formalize LeGarage’s growth playbook for 2026–2030

Skills

Growth leadership

C-level stakeholder ablity

Commercial instinct

Agency/consulting experience

Ambiguity to structure

Job description

Company Description

Ever dreamt of working for a top-notch creative agency, with award winning work across global brands and a transformative new model centered around creativity and data?

Company Description

Ever dreamt of working for a top-notch creative agency, with award winning work across global brands and a transformative new model centered around creativity and data?

About LeGarage Part Of LePub

Le Pub/Publicis Italy is one of the most admired creative forces in the world (“#1 Creative Agency in World” – Adweek 2022, “#2 Creative Agency in the World” at Cannes 2022, “Most Effective Ad in the World” – Kantar 2021), combining best-in-class creativity, inventiveness, and technology expertise with creatively ambitious clients.

We operate as the R&D engine for brands — designing new platforms, products, services, and business models that move culture and drive growth.

From connected nightlife ecosystems to AI-powered brand utilities, we build what traditional marketing can’t.

Overview

We’re looking for a Business Lead to help shape what’s next — commercially & structurally.

You Will

• Turn invention into scalable revenue
• Structure new business models
• Unlock partnerships beyond traditional agency scopes
• Help position LeGarage as the future-facing growth engine within LePub and beyond

You will operate at the intersection of strategy, commercial design, and entrepreneurial execution.

Responsibilities

What You’ll Do

• Turn Innovation into Business
• Develop monetization frameworks for new products, platforms and experiences
• Build scalable revenue models (licensing, partnerships, ecosystem plays, etc.)
• Translate creative ambition into commercial logic
• Drive Strategic Growth
• Identify high-value opportunities across markets
• Lead senior client conversations
• Shape expansion into new offices and territories
• Build the Ecosystem
• Unlock partnerships with tech, media, cultural and platform players
• Structure co-investment and shared value models
• Connect brands to culture in non-traditional ways
• Help Define the Future of Marketing
• Challenge legacy agency thinking
• Push toward productized, tech-enabled, performance-driven innovation
• Help formalize LeGarage’s growth playbook for 2026–2030

Qualifications

Who You Are

• 8–12+ years in growth, venture building, innovation or strategic leadership
• Comfortable operating with C-level stakeholders
• Strong commercial instinct + entrepreneurial mindset
• Experience in agency, consulting, digital platforms, tech or start-up ecosystems
• Able to operate in ambiguity and turn vision into structure

You are excited by building something that doesn’t fully exist yet.

What Success Looks Like (Year 1)

• Clear new revenue streams generated from innovation products
• Structured monetization models embedded in our offerings
• Strategic partnerships unlocked
• Recognizable positioning of LeGarage as the growth lab within LePub

Additional Information

What we offer

• A competitive salary, a laptop, phone, and travel expense reimbursement.
• The opportunity to (continue to) develop yourself and the option to take courses/workshops.
• A super ‘gezellig’ (if you know you know) office where you can bring your dog
• Hybrid working, with work-from-home days coordinated with your team members.
• The Work Your World Program: the opportunity to work elsewhere in the world for 6 weeks a year.
• Discounts on Classpass, a bike plan, and clothing repair service.
• A work environment where everyone feels heard, valued, and respected.

This role will be based in Amsterdam. You are required to work from the LePub office at least 3 days a week.

• Please note that you’ll need a valid working visa or permit to work in the Netherlands.