Business Development Representative (BDR) – DACH

Nedap; Groenlo; Hybrid; EUR 40,000 - 45,000; Full time

Benefits offered by this job

13th month salary

Pension plan

Profit sharing

Onboarding program

International environment

Job summary

Nedap in Groenlo, Netherlands, seeks a Business Development Representative for the DACH region to initiate conversations with potential enterprise customers. You will develop key accounts, qualify leads in HubSpot, and align with Sales Managers and Channel Partners to create meaningful opportunities.

The role blends hybrid work from the Groenlo campus with collaboration across regions to accelerate Nedap's growth in security solutions.

Qualifications

• Fluent in German and English with a commercial degree.
• Experience with outreach and proactive acquisition is preferred.
• Comfortable using CRM systems and digital sales tools.

Responsibilities

• Develop key accounts
• Understand customer needs
• Create valuable meetings
• Strengthen our approach with marketing and partners
• Qualify inbound leads in HubSpot

Skills

German language

English language

Proactive outreach

Education

Bachelor’s or Master’s in commercial field

Tools

HubSpot

LinkedIn Sales Navigator

CRM systems

Job description

“Every lasting customer relationship starts with a great first conversation. As a Business Development Representative, you are the one who starts that conversation.”

At Nedap, we develop high-quality solutions for physical access management, helping organizations around the world operate more securely, efficiently, and intelligently. To strengthen our commercial team in security, we are looking for an energetic and driven Business Development Representative for the DACH region.

• Groenlo, Netherlands
• 32 - 38 hrs
• €3.600 - €4.000
• Hybrid

In this role, you focus on building valuable customer relationships that develop into relevant leads and commercial opportunities. You work at the forefront of our go-to-market approach and engage with large organizations, including enterprise customers and public institutions, where scale, complexity, and physical security come together.

You are often the first point of contact for potential key accounts. You identify the right stakeholders, explore their challenges and ambitions, and create relevant commercial conversations for our Sales Managers and Channel Partner Managers.

This role gives you the opportunity to further develop your commercial skills while directly contributing to the growth of Nedap in security.

Your responsibilities

Develop key accounts

Proactively identify, approach, and further develop new and existing key accounts, using tools such as LinkedIn Sales Navigator.

Understand customer needs

Conduct discovery calls with security managers, facility managers, IT professionals, and other stakeholders to understand their needs, challenges, and potential commercial opportunities.

Create valuable meetings

Schedule relevant customer meetings and involve the right Sales Manager at the right time, providing them with the context needed to take the conversation forward.

Strengthen our approach

Work with marketing, partners, and colleagues on account-based marketing campaigns, exclusive events, and the continuous improvement of our sales development approach.

Qualify incoming leads

Manage and qualify inbound leads in HubSpot while keeping CRM data accurate and up to date.

Your team

You will join the Market Solutions team within our security business. The team brings together commercial professionals working across the entire customer journey, including Business Development Representatives, Sales Managers, Implementation Consultants, and Customer Success colleagues.

You will work closely with two other Business Development Representatives responsible for the UK & Ireland and Benelux & Nordics. On a daily basis, you will collaborate with Sales Managers and Channel Partner Managers in the DACH region, as well as with our partners on events, campaigns, and other commercial initiatives.

The Market Solutions team focuses on growing our business with both new and existing key accounts. You will be supported by our Sales Director, with whom you will discuss opportunities, priorities, and ongoing projects every week.

Work arrangement

You will preferably work from our Campus in Groenlo several days a week, although hybrid working is also possible. Several times a year, the entire Market Solutions team comes together to share experiences, celebrate successes, and look ahead.

What's in it for you?

You will work in an international commercial environment that is continuously evolving. You will have the freedom to organize your work in a way that suits you, create new opportunities, and continue developing within a team that encourages entrepreneurship, collaboration, and ownership.

As a Business Development Representative, you can expect:

• Compensation: A gross monthly salary between €3,560 and €4,031 based on full-time employment, salary scale 6.1–7.3.
• Financial benefits: A 13th month, a solid pension plan, and profit sharing, which you can also use to obtain certificates in Nedap shares.
• Autonomy and ownership: Plenty of freedom and responsibility to shape your role and your approach.
• Commercial opportunity: The chance to create opportunities with leading organizations across the DACH region.
• International collaboration: An international working environment where you collaborate closely with sales, marketing, partners, and colleagues from other regions.
• Development opportunities: Our people are the foundation of our success, which is why we invest in your development. We do not work with a fixed development budget. In addition to our extensive onboarding program, you will have the space to grow in your role and explore how you can further develop your commercial talent.

Required skills

You enjoy opening doors and starting conversations with new people because you are genuinely curious about what matters to customers. You ask thoughtful questions, listen carefully, and know how to turn a conversation into a commercial opportunity. You take initiative, persist when opportunities take time to develop, and are motivated to keep learning. Above all, you feel at home in an environment where trust, ownership, and collaboration are central to how we work.

• You have an excellent command of German and English and have completed a bachelor's or master's degree in a commercial field, or have a comparable background.
• You enjoy creating new commercial opportunities and have experience with outreach and proactive acquisition, or are motivated to learn this quickly.
• You are comfortable working with CRM systems and digital sales tools such as HubSpot and LinkedIn Sales Navigator, or are eager to develop your skills in these tools.
• You feel comfortable engaging with different stakeholders and know how to build relationships within larger organizations.
• An affinity with access management, security technology, or digital solutions is a plus.