Business Development Manager Retail

Johnson Controls; Capelle aan den IJssel; On-site; EUR 90,000 - 130,000; Full time

Job summary

Sensormatic, part of Johnson Controls, is seeking a Business Development Manager Retail to drive growth across the Dutch retail sector. You will identify opportunities, build executive relationships, and translate retailer needs into value‑driven solutions across building automation, safety, energy, and digital technologies.

You will lead strategic account plans, manage complex sales cycles, and collaborate with internal teams to win new business and strengthen partnerships with leading

Qualifications

• Bachelor's degree or higher in a relevant field.
• 5-10 years of experience in Business Development, Sales, or Strategic Account Management.
• Proven success in generating new business and exceeding sales targets.
• Strong experience in B2B sales and consultative solution selling.

Responsibilities

• Identify, target, and secure new customers within the retail market.
• Develop and execute strategic business development plans aligned with growth objectives.
• Build and maintain a strong sales pipeline through prospecting, networking, and market intelligence.
• Lead large-scale sales opportunities, tenders, and strategic pursuits.
• Collaborate with internal teams to develop compelling customer solutions.

Skills

Business Development

Sales

Strategic Account Management

B2B sales

Consultative selling

Negotiation

CRM Salesforce

Fluent English

Education

Bachelor's degree in Business Administration, Sales, Marketing, Engineering, or a related field

Tools

Salesforce

Job description

Shape the Future of Retail with Johnson Controls

Retail is evolving faster than ever. Stores are becoming smarter, safer, and more sustainable. As a Business Development Manager Retail at Sensormatic (part of Johnson Controls ), you will play a key role in this transformation by helping leading retailers optimize their operations through innovative solutions in building automation, fire safety, security, energy efficiency, and digital technologies.

You are someone who sees opportunities where others see challenges. You build strategic relationships at executive level, open doors to new business opportunities, and translate complex customer needs into solutions that create measurable business value.

Your Impact

In this role, you will be responsible for driving growth within the retail sector by developing new business opportunities, strengthening strategic customer relationships, and positioning Johnson Controls as a trusted partner for some of the largest retail organizations in the market.

This is more than a sales role. You will build long-term partnerships that help retailers create safer, more efficient, and more sustainable environments for their customers and employees.

What You Will Do

Drive New Business Growth

• Identify, target, and secure new customers within the retail market.
• Develop and execute strategic business development plans aligned with growth objectives.
• Build and maintain a strong sales pipeline through prospecting, networking, and market intelligence.
• Generate qualified opportunities and successfully convert them into long-term business partnerships.

Build Strategic Customer Relationships

• Establish trusted relationships with senior stakeholders and C-level decision-makers.
• Understand customer challenges and translate them into value-driven solutions.
• Position Johnson Controls as the preferred partner for integrated retail solutions.

Lead Complex Sales Cycles

• Manage customer presentations, commercial discussions, and contract negotiations.
• Lead large-scale sales opportunities, tenders, and strategic pursuits.
• Collaborate closely with internal teams, including Operations, Engineering, and Marketing, to develop compelling customer solutions.

Identify Market Opportunities

• Monitor trends in retail, sustainability, building technology, and security.
• Analyse customer needs, competitor activities, and emerging technologies.
• Contribute to the ongoing development of Johnson Controls' retail market strategy.

What Success Looks Like

• Within your first year, you will have built a strong and predictable sales pipeline.
• Secured new strategic retail customers.
• Delivered measurable revenue growth within your territory.
• Strengthened Johnson Controls' position within the retail sector.
• Developed trusted relationships with key customers and internal stakeholders.

What Makes You a Great Fit?

You are a commercially driven professional who thrives on identifying opportunities, developing new business, and building long-term customer relationships. You understand the dynamics of large retail organizations and enjoy navigating complex sales environments.

You may currently be working as a:

• Business Development Manager
• Key Account Manager
• Strategic Account Manager
• Sales Manager
• Commercial Manager
• Retail Solutions Consultant

What You Bring

• Bachelor's degree in Business Administration, Sales, Marketing, Engineering, or a related field.
• 5-10 years of experience in Business Development, Sales, or Strategic Account Management.
• Experience within the retail sector, or a strong affinity for retail environments.
• Proven success in generating new business and consistently exceeding sales targets.
• Strong experience in B2B sales and consultative solution selling.
• Experience managing complex commercial negotiations and decision-making processes.
• Strong understanding of customer relationship management and pipeline development.
• Experience with CRM platforms, preferably Salesforce.
• Fluent in English; additional European languages are considered an advantage.

What Defines You

• Entrepreneurial and results-oriented.
• Strategic thinker with a hands-on approach.
• Self-motivated and capable of working independently.
• Strong relationship builder with excellent stakeholder management skills.
• Skilled at influencing senior decision-makers.
• Passionate about creating long-term customer value.

Why Sensormatic?

At Sensormatic ( a part of Johnson Controls), you will join a global leader in smart, healthy, and sustainable buildings. Our innovative technologies help organizations improve operational performance, reduce energy consumption, enhance safety, and create exceptional customer experiences.

You will work in an environment that values innovation, collaboration, and entrepreneurship, while having the opportunity to influence some of the most recognized retail brands across the Netherlands and Europe.

What We Offer

A highly visible commercial role with significant autonomy and impact.

The opportunity to work for a g