BU Asia Marketing Director

Nutreco; Amersfoort; On-site; EUR 70,000 - 105,000; Full time

Job summary

Nutreco seeks a regional marketing leader to translate business priorities into actionable plans across clusters and OpCos, developing annual plans and budgets, allocating resources, and tracking KPIs to ensure value delivery.

You will shape product and go-to-market strategies with cross-functional teams, lead regional campaigns within brand guidelines, and build strong relationships with leadership and external partners to drive sustainable growth.

Responsibilities

• Develop regional marketing strategy with short/med/long-term plans, KPIs, and execution frameworks for clusters and OpCos.
• Develop and implement annual marketing plans and budgets, allocate resources, monitor performance, and take corrective actions.
• Monitor markets, customers, competitors, technologies, and trends to provide actionable recommendations.
• Lead regional segmentation and targeting; ensure differentiated value propositions across units.
• Shape regional innovation and new product plans with cross-functional teams based on customer needs and market opportunities.
• Translate strategy into integrated 4P plans and go-to-market execution.
• Lead regional campaigns, materials, and activation plans within brand guidelines.
• Build relationships with regional leadership, country teams, global functions, and external stakeholders.
• Track performance and accountability; balance short-term delivery with long-term value.
• Provide leadership to regional marketing teams; staff, coach, and develop capabilities.

Job description

Job Description

• Formulate and deliver the regional marketing strategy, translating business priorities into short-, medium-, and long-term plans, KPIs, and execution frameworks for clusters and OpCos.
• Develop and implement annual marketing plans and budgets; allocate resources, monitor performance and spend, and take corrective action where required.
• Monitor and analyze markets, customers, consumers, competitors, technologies, and industry trends to provide actionable commercial recommendations.
• Lead regional segmentation and targeting approaches and ensure differentiated value propositions are deployed consistently across business units.
• Shape regional innovation and new product plans based on customer needs, market opportunities, and technological developments, in partnership with technical, commercial, category, and operational teams.
• Translate marketing strategy into integrated product, price, place, promotion, positioning, and commercialization plans and ensure effective go-to-market execution.
• Lead regional marketing campaigns, materials, and activation plans within corporate communication and brand guidelines.
• Build effective relationships with regional leadership, General Managers, country commercial and technical teams, global functions, and external stakeholders.
• Track marketing and business performance, hold the team accountable for delivery, and initiate corrective actions to balance short-term objectives and long-term value.
• Provide direction and leadership to regional and/or cluster marketing teams; organize, staff, coach, and develop the function and build future-ready capabilities.