Brand Marketing Specialist

ISRID Agency | Fashion & Luxury Recruitment; Hoofddorp; On-site; EUR 65,000 - 80,000; Full time

Job summary

Crocs, Inc. is seeking a Brand Marketing (Campaign) Manager on a short-term contract to support regional teams in Germany, UK and France. You will develop seasonal brand campaigns and activations across Organic Social, Influencer Marketing, and experiential channels.

You’ll collaborate with global teams, manage budgets, approvals, and performance reporting, ensuring campaigns align with strategic priorities and drive consumer engagement, brand desirability, and commercial results.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum of 8 years of professional experience in marketing with organic social, influencer and experiential marketing.
• Experience with key influencer marketing platforms and tools.
• Ability to manage agency relationships with clear direction and oversight.
• Strong communication and project management skills.

Responsibilities

• Lead development and execution of integrated seasonal brand campaigns.
• Translate strategies into locally relevant activations for markets.
• Manage campaign timelines, budgets, approvals, and deliverables.
• Collaborate with agencies, creators, and internal teams to deliver engaging content and activations.
• Provide KPI reporting and performance insights to optimize campaigns.

Skills

Campaign planning

Social media marketing

Influencer partnerships

Budget management

Cross-functional collaboration

Project management

Data analytics

Education

Bachelor's degree in Marketing

Job description

Candidate recruitment and selections: Isrid Agency

JOB: BRAND MARKETING (CAMPAIGN) MANAGER | THIS IS A SHORT CONTRACT ROLE - THE START DATE IS AS SOON AS POSSIBLE - DURATION: 7 Months with possible extension

About Crocs:

At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.

We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.

You will work in a diverse and international team environment.

Website http://www.crocs.com

Job Description:

The Brand Marketing Manager is a temporary cover role that supports the regional Brand Marketing team for our directly operated key markets: Germany, UK and France. Primary responsibilities include the development of seasonal brand campaigns and the execution of activations in support of the campaigns across Organic Social Media, Influencer Marketing, and other digitally focussed activities as well as experiential/IRL (in-real-life) activations across brand, retail and wholesale.

The main focus of the role is help manage campaigns and their execution to ensure they align to our strategic priorities and deliver to our performance targets. This includes ideating activations in support of campaign strategy briefs that respond to regional/local needs &priorities.

The role requires close collaboration with our global marketing teams, cross functional stakeholders and our agency partners, and encompasses responsibility for managing budget, creative approvals, performance reporting, etc.

Key Accountability 1: Campaign Planning & Execution

• Lead the development and execution of integrated seasonal brand campaigns ensuring alignment with global brand strategy and regional business priorities.
• Translate global campaign strategies into locally relevant activations that drive brand desirability, consumer engagement, and commercial performance.
• Manage campaign timelines, budgets, approvals, and deliverables to ensure flawless execution across all marketing touchpoints.
• Partner with global, regional, and local stakeholders to align campaign objectives, market needs, and business priorities.
• Oversee the execution of activations across digital, social, retail, wholesale, and experiential channels to maximize campaign impact..

Key Accountability 2. Social Media, Influencer & Consumer Engagement

• Develop and execute social media and influencer marketing initiatives that support seasonal campaigns and strengthen brand relevance within key markets.
• Identify and activate influencer and creator partnerships that align with brand values, campaign objectives, and target audiences.
• Collaborate with agencies, creators, and internal teams to deliver engaging, consumer-centric content and activations.
• Ensure influencer and social media programs are fully integrated within broader integrated marketing campaigns and consumer journeys.
• Partner closely with our social agencies to monitor social and cultural trends & moments to identify opportunities that drive brand heat, demonstrate cultural relevance, enhance campaign effectiveness and drive consumer engagement. Key Accountability 3. Performance Management & Cross Functional Collaboration
• Develop KPI reporting rationale/benchmarks and monitor, analyze, and report campaign performance using relevant analytics and measurement tools.
• Provided actionable insights and recommendations informed by data/performance metrics.
• Leverage data and customer insights to optimize campaign strategies, improve ROI, and drive continuous improvement.
• Manage agency relationships, providing clear direction, feedback, and oversight to ensure delivery against objectives, timelines, and budgets.
• Build strong cross-functional partnerships with global marketing teams, commercial teams, and external partners to ensure effective campaign delivery.
• Maintain accurate budget tracking, reporting, and governance processes while ensuring all activities meet brand standards and business objectives.
• Conduct competitor analyses and benchmarking practices.

Essential Skills & Qualifications

• Bachelors degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 8 years of professional experience in marketing, specifically with organic social, influencer and experiential marketing.
• Experience with key influencer marketing platforms and tools.
• Ability to manage agency relationships with clear direction and oversight.
• Knowledge of relevant monitoring & analytics tools to track/measure campaign performance.
• Strong communication and project management skills, with the ability to collaborate effectively with internal & external stakeholders.
• Highly organized with the ability to manage multiple campaigns and tasks concurrently.
• Skilled in working both independently and collaboratively in a fast-paced environment.
• Excellent interpersonal skills, with the ability to build and maintain strong relationships.
• Collaborative and flexible, working effectively with cross-functional teams and adapting to changing campaign dynamics. active and strategic, anticipating opportunities and developing innovative influencer and social media marketing approaches.
• Analytical and results-driven, using data and insights to inform decision-making and optimize campaign performance.
• Intuitive, creative, and innovative, with the ability to identify unique and engaging influencer marketing opportunities.
• Self-driven with a positive attitude, demonstrating enthusiasm and dedication to achieving campaign objectives.
• Excellent problem-solving skills, able to overcome challenges and adapt strategies as needed.
• Professional and detail-oriented, ensuring the highest quality and accuracy in all marketing activities.
• Able to perform under pressure and meet tight deadlines, maintaining a high level of performance in a fast-paced environment.