Digital Marketing & Communication Specialist

Bleckmann; Eindhoven; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Bleckmann is seeking a Digital Marketing & Communication Specialist to join its multinational MarCom team in Eindhoven. You will manage end-to-end digital campaigns, oversee visual assets, and drive demand generation and lead nurturing across platforms.

You will collaborate with global colleagues to deliver measurable outcomes, optimize SEO, content updates, and reporting. Fluency in English is required; Dutch is a plus.

Qualifications

• Bachelor’s or Master’s degree in a relevant field.
• Minimum 5 years of experience managing B2B digital campaigns.
• Experience with inbound/outbound marketing and KPI tracking.
• Proficiency in English; Dutch language skills are a plus.

Responsibilities

• Develop and optimize multi-channel online marketing campaigns across channels.
• Manage graphic design assets and visual identity for campaigns.
• Lead generation, demand creation, and sales funnel optimization.
• Analyze campaign performance and create reports with dashboards (Tableau, GA).
• Collaborate with global marketing and sales teams; manage content and SEO tasks.

Skills

Lead scoring & nurturing

Multi-channel marketing

Analytics & data-driven

Salesforce Marketing Cloud

Education

Bachelor’s or Master’s degree in a relevant field

Tools

Adobe Creative Cloud

Google Ads

Google Analytics

Tableau

Craft CMS

UTM links

SEMrush

Speedcurve

Ubersuggest

Job description

Ready to Join the Backstage Crew?

At Bleckmann, we’ve been delivering on promises since 1862. As a market leader in supply chain management for fashion and lifestyle brands, we keep the show running behind the scenes — from moving boxes to moving data, from pack & ship to IT and HR.

But we’re not just logistics experts. We’re The Backstage Crew — a tight-knit team of 6,500+ people who make fashion and lifestyle brands shine by doing the work that matters most, out of the spotlight but never out of impact.

Whether you're on the warehouse floor or behind a screen, you’ll find:

• Strong connections with colleagues who support and celebrate you.

• Fast growth in a company that’s expanding across Europe, the US, and Asia.

• High energy in a dynamic environment where no two days are the same.

• Guided freedom to take initiative, solve problems your way, and grow your career.

We believe in entrepreneurship, expertise, excellence, and engagement — and we live these values every day. From repairing returned goods to reducing waste, we help brands extend product lifecycles with sustainability in mind.

So if you’re ready to roll out the red carpet for our clients — and for each other — we’ve got a spot for you.

Behind the scenes is where the real excitement begins. Ready to join us?

Digital Marketing & Communication Specialist

Who we are:

Bleckmann is a supply chain management expert offering end-to-end logistics solutions for fashion and lifestyle brands. We deliver on the promises of our clients. We strive for continuous improvement and are no strangers to innovation in practice. Working more efficiently and sustainably are drivers in our decision making.

As a multinational organization, we employ team members of various backgrounds but who share the same values: Entrepreneurship, Expertise, Engagement and Excellence. We believe these values should reflect in everything we do and how we work together. By joining our team, you contribute to building towards a better future.

The job:

As Digital Marketing & Communication Specialist you will be a part of a young and multinational MarCom team. We manage and execute diverse initiatives, contributing to the commercial success and global business development. Joining our team will allow you to manage individual projects as well as team up with colleagues around the world.

In this position you will be responsible for the digital identity and presence of Bleckmann, demand generation & lead generation campaigns in selected market verticals. You will actively contribute to achieving the Business Development & Marketing objectives, working closely with the commercial team as well as marketing colleagues. You will be managing and executing technical projects focused on: graphic design & visual resources production, (inbound) digital marketing, SEO & targeted advertising, reporting and analytics, and more.

Your graphic design expertise, analytical skills and digital mindset will help us truly make the difference. In your role, you will be in regular contact with other departments within Bleckmann as well as external consultants and business partners.

The responsibilities you will be involved in:

• Production of graphic designs and multiple visual productions, such as photo, video, animation, etc. to support roll-out of the visual identity of Bleckmann through various channels and to boost marcom campaigns with the right assets

• Co-creation of a high-impact, integrated online marketing strategy (planning & execution), developing strategies to generate demand, create awareness and drive increase of the sales pipeline (increasing conversions to SQL); in line with KPI targets, on time and with high-level of visual and technical accuracy;

• Development, execution and optimization of end-to-end, multi-touch and multi-channel online marketing campaigns (paid & organic); performing A/B testing, building landing pages & marketing automation flows, managing CTAs, retargeting and lead nurturing… and more while continuously searching for possible improvements and excellence, applying best practices & digital trends;

• Support website development and (content) updates, as well as execute on SEO-optimization and UX; implementing cohesive SEO strategy and monitoring website performance;

• Execution of email marketing projects (planning, coordinating and executing campaigns), co-maintaining database and marketing lists;
  
• Management of paid online campaigns, with digital targeting, display banners, social media advertising, SEA…;

• Support to management of the social media channels as element of the digital campaigns (LinkedIn, Instagram, TikTok, Facebook and Twitter); co-execution of publications, monitoring of results and optimisation; incl. paid initiatives and maximisation of the channels use to achieve business objectives, as well as management of the employee advocacy platform;

• Development of reports and dashboards, monitoring performance of digital campaigns and optimization for success and KPIs to support business development & marketing decision making (Salesforce, Tableau, Social Media analytics, Google Analytics and more…);

The major skills & experience needed:

• Bachelor’s or Master’s degree with a minimum 5 years of a demonstrable, proven experience in the field of managing & optimization of high-playing digital campaigns in an B2B environment, KPIs definition and benchmark understanding
  
• Strong logical & analytical mindset to evaluate end-to-end customer experience across multiple channels and customer touch points, experienced with lead scoring, lead nurturing, target audience segmentation and data management; experience in working with Salesforce Marketing Cloud
  
• Expertise in graphic design and working with the Adobe Creative Cloud solution (InDesign, Photoshop, Illustratior, Premiere, and other …) is essential
  
• Experience managing and optimizing (paid) advertising campaigns, including (but not limited to): Google Ads, Social Ads, Google Display, Influencer Marketing, UTM links building, email marketing, A/B testing, and performance optimization etc. is essential

• Understanding of SEO aspects and experience in SEO management. Experience with Ubersuggest, SEMrush, Google Search Console, Speedcurve, and Google Analytics. Experience with additional solutions is considered a plus. Experience with Craft CMS.
  
• Data-driven and focused way of working with processes, able to bring structure into chaos, capable of independent work and good with tight deadlines and handling pressure;
  
• Flexibility to easily switch between tasks, based on the ad‑hoc priorities; Excellent agile project management skills, result and goal oriented, hands‑on, creative thinking, problem‑solving mindset; Self‑learner and on top of online marketing trends at all time;
  
• Experience with BI tools (example Tableau) is considered a plus
  
• Working proficiency in English is a must; independent use of Dutch language is considered a plus