Brand Marketing Manager — 360° Campaigns (Hybrid)

Yellowgrape; Amsterdam; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

MacBook

Health & sports budget via Alleo

Hybrid work (3 days in office, 2 days

Pension scheme

Exchange program

Annual team trip

Yellowgrape Academy access

Lunch sharing in office

Job summary

Yellowgrape is seeking a Brand Marketing Manager to develop, manage, and execute cross-media brand marketing strategies for a range of clients. You’ll blend strategic thinking with trend insights to elevate brand visibility and relevance.

You will lead 360° campaigns across social media, influencer marketing, newsletters, content, and paid media, and present concepts and results to clients. Hybrid role with Amsterdam and Berlin exposure.

Qualifications

• At least 2 years of experience in brand marketing.
• Strong understanding of digital brands, content trends, and storytelling.
• Knowledge of social media marketing, influencer management, email marketing, and content marketing.
• Creative mindset with an eye for audiences, trends, and storytelling.
• Independent, structured, and solution-oriented work approach.
• Strong presentation and communication skills.

Responsibilities

• Develop brand concepts, strategies and positioning for clients.
• Plan and manage integrated 360° campaigns across social, influencer, newsletters, content and paid media.
• Create content and social media strategies aligned with the brand and audience.
• Coordinate influencer campaigns and partnerships.
• Expand newsletter and CRM marketing concepts.
• Analyze campaigns and optimize based on KPIs.
• Present concepts, strategies and performance to clients.
• Collaborate with Performance Marketing and Data teams.

Skills

Brand marketing

Digital branding

Content storytelling

Social media marketing

Influencer management

Email marketing

Content marketing

Presentation skills

Trend spotting

Tools

MacBook

Job description

Yellowgrape is seeking a Brand Marketing Manager to develop, manage, and execute cross-media brand marketing strategies for a range of clients. You’ll blend strategic thinking with trend insights to elevate brand visibility and relevance.

You will lead 360° campaigns across social media, influencer marketing, newsletters, content, and paid media, and present concepts and results to clients. Hybrid role with Amsterdam and Berlin exposure.