Campaign Strategist

KARL LAGERFELD; Amsterdam; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Remote working arrangements

Relocation allowance

Bonus holidays

Brand discounts

Sample sales access

Job summary

KARL LAGERFELD is seeking a Campaign Strategist for our Amsterdam Brand team. You will translate campaign ideas into architecture, define rollout across paid, owned, and earned channels, and collaborate with Social, PR, Media, CRM, E-commerce, Retail, Markets and partners to deliver cohesive campaigns.

You’ll operate at the intersection of strategy and delivery, ensuring messages stay coherent from concept to execution while aligning with regional markets and partners.

Qualifications

• 5+ years of experience in integrated marketing, campaign strategy, brand marketing or communications planning.
• Proven ability to translate creative ideas into integrated multi-channel campaigns.
• Strong understanding of brand building and the role of social, PR, media, CRM, e-commerce, retail and experiential.

Responsibilities

• Translate brand strategy and approved creative concepts into integrated campaign activation plans.
• Define campaign phasing, objectives, audiences, messaging hierarchy, channel roles and key consumer moments.
• Build connected consumer journeys across paid, owned, earned, retail, experiential and partner touchpoints.
• Lead cross-functional planning across Social, PR, Media, CRM, E-commerce, Retail, Markets and partners.
• Own the overarching campaign calendar, rollout roadmap and campaign phasing.

Skills

Strategic thinker

Highly collaborative

Clarity from complexity

Consumer- and culturally curious

High-level to execution

Adaptable, commercially aware

Strong communicator

Job description

ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 35 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwearand underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our karllagerfeld.com and 35 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business, in 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

ROLE OVERVIEW

We’re looking for a Campaign Strategist to turn brand and creative ideas into clear, integrated campaign plans that come to life consistently across channels,regionsand consumer touchpoints.

Working within our Brand team, you’ll sit at the intersection of brand strategy, creative development and channel activation. You’ll takeacampaignideaandbuildthe architecture around it - defining therollout, channel roles, messaging hierarchy, content needs, key moments and consumer journey from launch throughseasonal content rollout.

This is a highly collaborative role for someone who combines strategic thinking with a strong delivery mindset. You’llconnect Brand, Social, PR, Media, CRM, E-commerce, Retail, Markets and partners,around one campaign vision. ensuring every channel understands its role and has what it needs to execute effectively.

KEY RESPONSIBILITIES

Campaign Strategy & Architecture

• Translate brand strategy and approved creative concepts into integrated campaign activation plans.
• Define campaign phasing, objectives, audiences, messaging hierarchy, channel roles and key consumer moments.
• Build connected consumer journeys across paid, owned, earned, retail, experiential and partner touchpoints.
• Identify opportunities for hero, supporting and always-on content, ensuring campaign ideas can flex across channels, markets and moments.
• Ensure the campaign rollout protects and strengthens the original strategic and creative idea.

Integrated Planning & Activation

• Lead cross-functional planning across Social, PR, Media, CRM, E-commerce, Retail, Markets and partners.
• Own the overarching campaign calendar, rollout roadmap and campaign phasing, aligning Product, channels and partners.
• Work with channel owners to translate the central campaign into channel briefs, identifying content requirements, efficiencies and opportunities across the ecosystem.
• Partner closely with the Retail Brand Marketing team to optimise creative ideas across retail channels and created a more streamlined creative delivery across partners.
• Partnercloselywith the Ecommerce team to optimse campaign ideas across our D2C website and marketing channels
• Work with the PR & Communications team to align on campaign milestones and maximise campaign exposure and impact through earned channels
• Bring teams into the process early and create clarity around responsibilities, milestones and dependencies.
• Adapt plans as priorities and opportunities evolve while maintaining strategic coherence.
• Own the Campaign Rollout deck as the central tool for integrated planning and alignment.

Performance & Collaboration

• Partner with channel owners to establish success measures and maintain visibility of campaign performance.
• Consolidate channel, market and partner learnings into recommendations for future campaigns.
• Build strong relationships across Brand, Creative, Production and channel teams, creating shared ownership of campaign outcomes.
• Champion consumer-first, integrated thinking and help develop smarter, faster ways of working.

PROFILE

• 5+ years' experience in integrated marketing, campaign strategy, brand marketing or communications planning, ideally within fashion, lifestyle or culture.
• Proven ability to translate creative ideas into integrated multi-channel campaigns.
• Strong understanding of contemporary brand building and the role of social, PR, media, CRM, e-commerce, retail and experiential.
• Comfortable orchestrating complex projects across creative, commercial, channel and market stakeholders.

SKILLS

• Strategic thinker with a strong instinct for turning creative ideas into consumer-facing campaigns.
• Highly collaborative, low-ego and able to bring different teams around one shared vision.
• Creates clarity from complexity without becoming process-heavy.
• Consumer- and culturally curious, proactive and solutions-focused.
• Comfortable moving between high-level campaign thinking and executional detail.
• Adaptable, commercially aware andenergizedby building new ways of working.
• Strong communicator; fluent English, with French a plus.

Why #TEAMKARL? (HQ)

• Learning and development courses/training
• Opportunity to make an impact
• Remote working arrangements
• Relocation allowance
• Bonus holidays
• Working in the heart of Amsterdam
• Brand discounts
• And exclusive sample sales only for #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL.

At #TEAMKARL, everyone can give their opinion, grow in their career, and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas, and experiences to work with us.