Brand Manager, ILD | Human Pharma

Boehringer Ingelheim; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Wellbeing program

Development plans / LinkedIn Learning

Competitive pay package (bonus + 8% 
h

Hybrid work model

31 vacation days

Green mobility

Job summary

Boehringer Ingelheim is seeking an experienced Brand Manager ILD in Amsterdam to drive local brand strategy, ICP execution and cross‑functional alignment. You will translate regional plans into action, lead multichannel campaigns and manage launches with a focus on patient and healthcare professional impact.

You will collaborate with Medical Affairs, Market Access, Communications and other teams to optimize performance, forecast, and resource allocation while maintaining regulatory compliance.

Qualifications

• A university degree in Life Sciences, Marketing, Business Administration, or related field.
• About five years or more in brand or pharmaceutical marketing roles.
• Experience developing brand strategies for complex therapeutic areas; ILD/respiratory or rheumatology is a plus.
• Experience with launches, ICP/GTM planning, and cross‑functional execution.
• Ability to translate data and insights into clear strategic choices and activation plans.
• Strong commercial and financial acumen including forecasting and budgeting.
• Proven success in cross‑functional/matrix environments with stakeholder management.
• Digital mindset with CRM, omnichannel engagement, analytics and AI tools.
• Proactive, agile, collaborative with a customer focus and growth mindset.
• Excellent command of Dutch and English, both written and spoken.

Responsibilities

• Lead the local cross‑functional brand team and execute the brand strategy and ICP.
• Adapt regional brand plans to local market needs using insights to set priorities.
• Ensure launch readiness and high quality implementation of new products and indications.
• Design and execute multichannel activation plans across digital and in-person channels.
• Partner with Medical Affairs, Market Access, Communications and other functions to deliver go‑to‑market priorities.
• Own sales, market share and budgets; monitor performance and take corrective actions.
• Lead brand training and cross‑functional meetings to ensure aligned messaging.
• Build external partnerships and stay close to customer needs and competitive dynamics.
• Ensure promotional activities comply with governance and regulatory rules.
• Identify innovative approaches to improve customer engagement and brand performance.
• Explore new channels, data and AI-enabled tools to improve marketing effectiveness.

Skills

Brand management

Pharmaceutical marketing

Cross-functional collaboration

Go-to-Market

Education

University degree in Life Sciences/Marketing/Business Administration

Tools

CRM

Omnichannel analytics

AI-enabled tools

Job description

ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region.

WHO ARE WE?

ROPU MIDI is a Regional Operating Unit that covers all local Human Pharma and Animal Health Operating Units across Belgium, Denmark, Norway, Finland, Greece, Portugal, Sweden, and The Netherlands. MIDI has a multicultural and diverse work environment. More than 1.800 employees are striving to work together to improve lives for patients and animals in our region.

THE OPPORTUNITY

As Brand Manager ILD, you will drive the performance of assigned product by leading the development and execution of the local brand strategy and Integrated Customer Plan (ICP). Working closely with MIDIc (our regional office) and the local cross‑functional asset team, you will translate corporate/regional strategy and customer insights into focused local priorities and impactful activation.

You will be accountable for sales and market share objectives, forecasting, promotional budget management, launch excellence and customer‑centric engagement. You will connect Medical Affairs, Market Access, Customer Facing Functions, Business Excellence, Communications and other partners to ensure aligned execution across channels and a strong customer experience.

The position is based in Amsterdam and reports directly to the Head of Therapeutic Area ILD.

This is an excellent opportunity for an experienced marketer who combines strategic thinking with hands‑on execution and is motivated by innovation, launch excellence and meaningful outcomes for patients and healthcare professionals.

HOW YOU’LL FIT IN

• Lead the local cross‑functional brand team and drive execution of the brand strategy and Integrated Customer Plan
• Adapt regional brand plans to local market needs, using customer, market, sales and competitor insights to set priorities across customer segments
• Ensure launch readiness and high‑quality implementation of new products and indications
• Design and execute customer‑centric, compliant multichannel activation plans across relevant digital and in‑person channels
• Partner with Medical Affairs, Market Access, Communications, Business Excellence and Customer Facing Functions to deliver integrated brand initiatives and Go‑to‑Market priorities
• Own sales, market share and business objectives, monitor performance and initiate corrective actions when needed
• Manage forecasting and the promotional budget, ensuring disciplined and effective allocation of resources
• Lead brand training and sales cycle meetings to support consistent execution of the strategy and approved messaging
• Build strong external partnerships and maintain a close connection with customer needs and the changing competitive environment
• Ensure all promotional activities and materials comply with internal governance standards and external regulatory requirements
• Identify and implement innovative approaches to improve customer engagement and accelerate brand performance
• Continuously improve marketing effectiveness by exploring new channels, platforms, data and AI‑enabled tools

YOU BRING

• A university degree in Life Sciences, Marketing, Business Administration, or another relevant field
• Approximately five years or more of relevant experience in brand management, product management or pharmaceutical marketing
• Experience developing and executing brand strategies for complex therapeutic areas; experience in ILD, respiratory care or rheumatology is an advantage
• Experience with product or indication launches and a strong understanding of launch planning, Integrated Customer Planning and Go‑to‑Market execution
• The ability to interpret scientific data and translate customer, market and competitor insights into clear strategic choices and activation plans
• Strong commercial and financial acumen, including forecasting, budget management and performance monitoring
• Proven success in cross‑functional and matrix environments, with strong project management, communication, influencing and stakeholder‑management skills
• A digital and data‑driven mindset, with familiarity with CRM, omnichannel engagement, analytics and AI‑enabled tools
• A proactive, agile and collaborative approach, with customer focus, a growth mindset and a strong drive for results
• Excellent command of Dutch and English, both written and spoken

WHAT WILL YOU GET IN RETURN?

Next to the opportunity to develop and challenge yourself while learning from a fast‑paced environment:

• Be part of a wellbeing‑oriented organization (Premium access to Headspace , OpenUP and ongoing support and initiatives related to ways of working to help our employees to stay healthy and constantly improve the physical, emotional, mental, and spiritual well‑being)
• Customized Development plan based on your role and aspirations, with several learning platforms such as LinkedIn Learning Premium (languages + training programs) and our Virtual Campus Lifelong learning at our Virtual Campus | Boehringer Ingelheim (boehringer‑ingelheim.com)
• Acompetitive salary rangebased on seniority and skills (plus annual bonus, 8% holiday pay and a company pension scheme)
• Green mobility package where you get compensated even for cycling to the office – which is an inspiring, sustainable (platinum‑certified) building
• Hybrid workplace model– flexibility to work from home within the respective country and the office and 31 vacation days to re‑energize
• Option to temporarily work from abroad for a limited period (up to 30 working days) - if applicable.
• An international team that enjoys fun activities and celebrations (e.g., Team events, Christmas Party) and values a respectful working atmosphere!

Screening:

In order to comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists (“SPL”). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third‑party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its Affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.

Our Company

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long‑term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com