Brand Manager

Bolton Group; Utrecht; On-site; EUR 60,000 - 78,000; Full time

Benefits offered by this job

Competitive salary

Holiday allowance

13th month

Job summary

Bolton Netherlands is seeking a Brand Manager for Rio Mare & Dubro to drive marketing and trade activities in the Dutch market. You will develop and implement the brand plan, coordinate with the Italian Category Team, and translate market insights into concrete actions.

You will join the Marketing Team in Utrecht, report to the Marketing Manager, and collaborate with Sales and Milan HQ. This role requires a strong analytical mindset and hands-on execution.

Qualifications

• University or applied sciences/university degree in Business Administration with a focus on Marketing or equivalent.
• Approximately four to five years of brand management experience in FMCG.
• Entrepreneurial mindset with creativity; ability to spot opportunities and turn ideas into actions.
• Strong numerical insight and attention to detail.
• Hands-on mentality; ownership of tasks and collaborative work style.
• Good command of Dutch and English, both spoken and written.
• Proficiency in MS Office, especially PowerPoint and Excel; experience with Nielsen or IRI.

Responsibilities

• Developing and implementing the brand plan for Rio Mare & Dubro.
• Working closely with the Italian Category Team to align plans.
• Monitor market developments, consumer trends and competitive activity.
• Coordinate TV copy adaptations, artwork, POS materials and other marketing assets.
• Set up and execute customer promotions and consumer activations.
• Analyze Sell-In and Nielsen Sell-Out data and translate findings into actions.

Job description

Bolton Netherlands is looking for a Brand Manager for Rio Mare & Dubro. In this role, you will be responsible for the marketing and trade activities that further develop and grow these iconic brands in the Dutch market.

How will you make a difference?

You have a strong analytical mindset that you combine with creativity, enthusiasm and a healthy dose of entrepreneurial spirit.

• Developing and implementing the brand plan.
• Working closely with and aligning plans with the Italian Category Team.
• Keeping a close eye on and understanding developments within your categories: what is happening in the market, among consumers and with competitors.
• Coordinating TV copy adaptations, product artwork, point-of-sale materials and other marketing assets.
• Setting up and executing customer promotions and consumer activations.
• Analysing and presenting Sell-In and Nielsen Sell-Out data, and translating market and brand developments into concrete actions.

Your team

You will be part of the Marketing Team at Bolton Netherlands and report to the Marketing Manager. You will work closely with your Sales colleagues as well as with the headquarters in Milan.

What do you bring?

• A completed university of applied sciences or university degree, for example in Business Administration with a focus on Marketing, or a comparable qualification.
• Approximately four to five years of relevant experience in Brand Management, preferably within FMCG.
• Entrepreneurship and creativity: you spot opportunities and know how to turn ideas into concrete actions.
• Strong numerical insight and an eye for detail and accuracy.
• A hands-on mentality: you think in solutions, take ownership of tasks and enjoy working collaboratively.
• A good command of Dutch and English, both spoken and written.
• Good knowledge of MS Office, especially PowerPoint and Excel, and experience with Nielsen or IRI.

What can you expect?

• Creative and entrepreneurial environment
• Location: Utrecht, from 1 January Rotterdam
• Working hours: Fulltime, 40 hours a week
• Benefits: competitive salary, holiday allowance, 13th month

Curious about us?

About Bolton

Bolton is an Italian family-owned FMCG company with 10,500 employees across 60 offices, 17 production facilities and 10 R&D laboratories worldwide. With more than 60 quality brands, Bolton has been enriching people’s lives around the world for more than 75 years.

About Bolton Netherlands

Bolton has been active in the Netherlands since 2001. From Utrecht, the organisation has built a strong position in the market in recent years with well-known brands such as Rio Mare, Dubro, Borotalco and Chilly.