Brand Director

DEGIRO; Amsterdam; On-site; EUR 80,000 - 120,000; Full time

Benefits offered by this job

30 days paid leave

Transport allowance

Pension plan

Personal development access

A challenging job in a fast‑growing company

Job summary

DEGIRO is seeking a Brand Director to define and lead the overarching brand strategy across Europe, ensuring a strong, consistent, and differentiated brand presence. You will work with multiple senior stakeholders to influence brand experiences supporting sustainable growth.

The ideal candidate will have over 10 years of experience in brand leadership and a proven ability to build strong consumer brands in dynamic environments. We offer a competitive salary and benefits, including 30 days paid leave and personal development opportunities.

Qualifications

• 10+ years of experience in brand leadership, marketing, or related senior commercial roles.
• Proven track record of building and transforming strong consumer brands.
• Deep expertise in brand strategy, creative direction, and campaigns.

Responsibilities

• Define and drive the long‑term brand strategy across European markets.
• Ensure a consistent brand experience across markets and cultures.
• Lead the development and execution of integrated brand campaigns.

Skills

Brand leadership

Marketing

Creative direction

Social media strategy

Stakeholder management

Job description

As our Brand Director for DEGIRO and Deputy to our CMO, you will define and lead the overarching brand strategy across Europe, ensuring a strong, consistent, and differentiated brand presence across all customer touchpoints. You will lead the evolution of our brand ecosystem—from design and campaigns to social media, activation, and editorial—while translating business priorities into impactful brand experiences that support sustainable growth. In this role, you will work in a highly international environment and collaborate closely with multiple senior stakeholders and functions across the organization.

Who we are

flatexDEGIRO SE operates the leading and fastest growing online brokerage platform in Europe. Based on modern, in-house state‑of‑the‑art technology, customers of the flatex and DEGIRO brands are offered a wide range of independent products with execution on top TIER 1 exchanges. The technological edge, high efficiency and strong economies of scale enable us to continuously improve our service offering for clients and to set leading standards in terms of product, price and platform quality.

With more than 3,5 million customer accounts and more than 75 million securities transactions processed in 2025, flatexDEGIRO is the largest retail online broker in Europe. In times of bank consolidation, growing digitalization and the immanent need of millions of Europeans to take their financial future into their own hands, flatexDEGIRO is ideally positioned for further profitable growth.

This is what you’ll do

• Define and drive the long‑term brand strategy, positioning, and narrative across European markets
• Translate business priorities into compelling and differentiated brand propositions
• Ensure a consistent yet locally relevant brand experience across markets, cultures, and customer journeys
• Drive brand relevance, trust, and awareness in a highly competitive fintech landscape
• Lead the development and execution of integrated, multi‑channel brand campaigns across Europe
• Oversee creative direction and ensure consistency across all brand touchpoints
• Drive full‑funnel brand activation initiatives—from awareness and engagement to conversion and retention
• Shape strategic brand partnerships, activations, and growth initiatives to strengthen market positioning
• Own the social media strategy and editorial direction across platforms and markets for DEGIRO
• Lead and inspire a high‑performing international team consisting of Brand Designers, Native Brand & Social Media Marketers, and Activation Marketers
• Work closely together with the PR function in Berlin, the Markets function, the Media, Partnerships & Education team, as well as Country Managers in Amsterdam to ensure strong alignment between brand, product, communication, and local market execution
• Act as a senior brand ambassador internally and externally, influencing stakeholders across functions and geographies
• Own key brand KPIs including awareness, consideration, engagement, and commercial contribution
• Establish measurement frameworks and continuously optimise performance based on insights and market data
• Ensure brand investments are aligned with business priorities, customer needs, and growth ambitions

You’ll bring us these skills

• 10+ years of experience in brand leadership, marketing, or related senior commercial roles
• Proven track record of building, transforming, and scaling strong consumer brands in dynamic environments
• Deep expertise across brand strategy, creative direction, campaigns, storytelling, and social media/editorial ecosystems
• Strong experience in social media strategy, digital channels, and content‑driven growth models
• Experience in fintech, digital platforms, brokerage, or financial services is considered a strong advantage
• Excellent leadership and stakeholder management skills in complex, matrix‑driven, international organisations
• Strong commercial mindset with the ability to balance strategic thinking and hands‑on execution
• Exceptional communication and influencing skills with senior stakeholders across multiple countries and functions

Interested? This is what we offer you

• Promise of a good work‑life balance
• 30 days paid leave
• An enthusiastic and fun team to work with
• Personal and professional development with access to relevant courses
• Transport allowance or related benefits like a leased electric bike
• Pension plan
• A challenging job in an international and fast‑growing company
• A competitive salary
• A lot of freedom executing your role and a chance to shape your own career
• The opportunity to participate in a new, enthusiastic team of likeminded professionals