Brand & Category Director

L - founders of loyalty; 's-Hertogenbosch; Hybrid; EUR 150,000 - 190,000; Full time

Benefits offered by this job

Office in Den Bosch

Flexible working-from-home

Gym access

Global brand exposure

Career growth

Job summary

L - founders of loyalty seeks a senior Brand & Category Director to own multiple product categories and act as the hub for global brand relationships. You will drive category architecture, portfolio development and cross-functional leadership across Sourcing, Product Development, Design and Sales.

The role requires strategic thinking with hands-on execution and the credibility to engage senior decision-makers at international brands, while delivering scalable, high-quality assortments in a

Qualifications

• 10+ years of experience in category management, brand management, portfolio management, buying or strategic sourcing.
• Experience with consumer brands and strong feel for products, trade and commercial decision-making.
• Ability to manage senior stakeholders at large international brands under pressure.

Responsibilities

• Define and develop category architecture including positioning, assortment logic, gaps, range depth and lifecycle decisions.
• Build and maintain relationships with Lifestyle brands; align objectives with commercial opportunities across international orgs.
• Translate feedback and sales opportunities into portfolio choices; shape offerings with Portfolio Sales.

Skills

Category management

Brand management

Portfolio management

Strategic sourcing

Buying

Stakeholder management

Business mindset

Job description

We're looking for a Brand & Category Director to strengthen our Brand & Category team as it grows from four to five colleagues, supported by two team members. You will own two to three product categories and act as the central point for a focused portfolio multiple global brand relationships.

This is a senior individual contributor role for someone who combines strategic category and portfolio thinking with a hands-on, business-first mentality. You will represent L with major international brands, often engaging senior decision-makers, while coordinating Portfolio Sales, Sourcing, Product Development and Design to turn commercial opportunities into scalable, high-quality assortments.

Key responsibilities

• Category & portfolio ownership: Define and continuously develop the architecture of categories, including positioning, assortment logic, portfolio gaps, range depth and lifecycle decisions.
• Global brand partnerships: Build and maintain trusted relationships with Lifestyle brands. Serve as their first point of contact, align brand objectives with commercial opportunities and navigate complex international organizations with credibility.
• Portfolio development: Translate market feedback, pitches and sales opportunities into clear portfolio choices. Work closely with Portfolio Sales to shape what we can offer and how each brand contributes to the wider portfolio.
• End-to-end process leadership: Act as the hub across Sourcing, Product Development, Design and Sales. Keep decisions, evaluations and delivery moving, with a clear focus on completing brand agreements and reviews within commercial timelines.
• Performance & lifecycle management: Review brand and category performance regularly, using sell-through, margin, trend and inventory insights to guide launches, refreshes, and end-of-life decisions.
• Brand building at scale: Help partners see the full value of working with L by connecting significant product volumes with positive brand building and opportunities for international expansion through loyalty campaigns.

What you bring

Required

• 10+ years of relevant experience in category management, brand management, portfolio management, buying or strategic sourcing.
• Experience working for or closely with consumer brands, combined with a strong feel for products, trade and commercial decision-making.
• The confidence to manage senior stakeholders at large international brands and to remain effective under pressure.
• A practical, business-first mindset. You think ahead strategically and are equally comfortable getting into the operational detail. .

Preferred

• International experience or responsibility across multiple markets and cultures.
• Experience with Lifestyle products and global consumer brands.

What we offer

• A role in shaping the narrative of the market leader in tactical loyalty
• A dynamic, international and entrepreneurial environment where bold ideas are valued
• Career growth opportunities and a culture of collaboration, feedback, innovation and impact
• A beautiful office space in the heart of Den Bosch
• Access to L's state-of-the-art gym
• Flexible working-from-home arrangements

About L - founders of loyalty

L is the global leader in tactical loyalty campaigns for grocery retailers. With over 30 years' experience across 35 markets and five continents, L partners with more than 100 leading grocery retailers to create rewarding Lifestyle and Entertainment campaigns, engaging over 60m customers worldwide.

At the core of our approach is Total Store Impact - a data-driven business model designed to help retailers boost sales productivity and improve profit margins in the short term, while strengthening brand equity and driving long-term business growth.

What it means to be a Founder

What makes L unique is our 'Founder's Mindset'. This means that everyone thinks and acts like the company is their very own. As a Founder, you're empowered to challenge the status quo, act without fear of failure, and adopt new ways of working to transform our business. Every day brings new challenges - and you'll have the freedom and responsibility to shape your own path.

We'd love to hear your story.