BeNeLux Plant-Based Brand Lead

Danone; Rijswijk; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Danone is seeking a Senior Brand Manager Alpro to drive growth for BeNeLux plantbased yogurts, leading a small team and partnering across Sales, Finance and RGM. You will shape annual brand plans and coordinate with EU stakeholders to deliver innovative campaigns and a strong portfolio strategy.

You will report to the Plant-based Marketing Director and manage 2–4 teammates, including Brand Managers and interns, in a hybrid BeNeLux environment.

Qualifications

• 8+ years of marketing experience in FMCG with ownership of brands.
• Develop brand and category strategies from operating plans.
• Strong cross-functional collaboration with Sales, R&I, S&I, Cat Management, Finance.
• Led integrated marketing campaigns across channels.
• Experience with budgets and ROI analysis.
• Fluent in Dutch and English; French is an advantage.
• Master's degree in Marketing, Communications, Economics, Digital Marketing or related field.

Responsibilities

• Create annual growth strategy and brand plans for BeNeLux (plantbased yogurts).
• Lead portfolio management including innovations and renovations under PBY.
• Deliver category and brand planning with KPI tracking and ROI review.
• Lead brand campaigns and activation across ATL/BTL media.
• Collaborate with global/EU stakeholders and manage team engagement.

Skills

Brand management

Strategic marketing

Cross-functional collaboration

Budget management

Performance analysis

Dutch & English fluency

Education

Master's in Marketing or related field

Tools

Nielsen

GfK

Excel

Job description

Danone is seeking a Senior Brand Manager Alpro to drive growth for BeNeLux plantbased yogurts, leading a small team and partnering across Sales, Finance and RGM. You will shape annual brand plans and coordinate with EU stakeholders to deliver innovative campaigns and a strong portfolio strategy.

You will report to the Plant-based Marketing Director and manage 2–4 teammates, including Brand Managers and interns, in a hybrid BeNeLux environment.