Brand Manager HiPRO

Danone; Rijswijk; On-site; EUR 60,000 - 90,000; Full time

Job summary

Danone Netherlands seeks a strategic Brand Manager for HiPRO to own the brand agenda in the Netherlands and lead selected Benelux growth initiatives. You will shape strategy, drive innovation, and execute impactful marketing programs, reporting to the Group Brand Manager Protein.

You will have the opportunity to coach a Junior Brand Manager and collaborate with local and European teams to strengthen HiPRO's leadership in the protein category through integrated campaigns and activations.

Qualifications

• Minimum 4 years of Brand Management experience in consumer goods.
• Proven track record of delivering brand and business growth.
• Experience developing annual brand plans and growth strategies.
• Strong commercial acumen and analytical skills.
• Experience managing integrated marketing campaigns from strategy through execution.
• Demonstrated success leading innovation and renovation projects.
• Experience working within complex cross-functional organizations.
• Entrepreneurial, proactive and resilient.
• Fluent in English, and a good understanding of Dutch and/or French.

Responsibilities

• Brand & Business Leadership: Own growth, development & execution of annual plans and business performance.
• Market Ownership: Understand the Dutch Protein market inside out & act as key HiPRO Marketing point of contact in the Netherlands.
• Innovation & Portfolio Management: Lead innovation and renovation projects.
• Marketing Strategy & Campaign Development: Lead integrated campaign development & execution.
• Sports Marketing & Partnerships: Drive ambassador programs, sponsorships and event activations to win at the "point of sweat".
• Cross-Functional Leadership: closely work with stakeholders across local and European teams.

Skills

Brand management

Growth strategy

Campaign management

Cross-functional collaboration

Analytical skills

Innovation & renovation

Entrepreneurial

English proficiency

Dutch/French understanding

Job description

Are you a strategic marketer with a passion for building strong consumer brands and driving business growth?

As Brand Manager HiPRO, you will own the Dutch HiPRO brand agenda while leading selected Benelux growth initiatives. Reporting to the Group Brand Manager Protein, you will help to shape brand strategy, drive innovation, execute impactful marketing programs and strengthen HiPRO leadership in the protein category.

• Netherlands
• Rijswijk, Rijswijk
• On-site
• Permanent Full-Time

About the job

Why This Role Is Exciting

• Own one of Danone key strategic brands and drive the HiPRO brand agenda in Netherlands.
• Shape annual growth strategies and priorities
• Drive portfolio innovation & renovation
• Develop impactful marketing campaigns & sport brand activations
• Opportunity to coach and lead a Junior Brand Manager

Your key responsibilities

• Brand & Business Leadership: Own growth, development & execution of annual plans and business performance
• Market Ownership: Understand the Dutch Protein market inside out & act as key HiPRO Marketing point of contact in the Netherlands
• Innovation & Portfolio Management: Lead innovation and renovation projects.
• Marketing Strategy & Campaign Development: Lead integrated campaign development & execution
• Sports Marketing & Partnerships: Drive ambassador programs, sponsorships and event activations to win at the "point of sweat".
• Cross-Functional Leadership: closely work with stakeholders across local and European teams

About you

To be successful in this role, you bring:

• Minimum 4 years of Brand Management experience within consumer goods industry
• Proven track record of delivering brand and business growth.
• Experience developing annual brand plans and growth strategies.
• Strong commercial acumen and analytical skills.
• Strong experience managing integrated marketing campaigns from strategy through execution.
• Demonstrated success leading innovation and renovation projects.
• Experience working within complex cross-functional organizations.
• Entrepreneurial, proactive and resilient.
• Fluent in English, and a good understanding of Dutch and/or French

About Danone

In all our activities we respect the Danone values that are fundamental to our company: Humanism, Openness, Proximity and Enthusiasm. These beliefs guide us in how we work and interact with each other. Do you share the same values, then Danone is certainly a good fit for you!

We offer

In our vibrant and international working environment you will be supported to learn new skills and to grow an impactful career aligned with your personal aspirations.

At Danone Belux, we offer a hybrid working environment which enables each team to meet our people's desire for flexibility.