Bakery Insights Lead — AI-Driven Consumer Insights

Barilla Group; Amsterdam; Hybrid; EUR 85,000 - 120,000; Full time

Benefits offered by this job

8% holiday allowance

Office in Amsterdam (Zuidas)

Hybrid working environment

Learning & Development opportunities

Annual vacation package

Permanent contract

Job summary

Barilla is seeking an Insights Manager (Bakery) to join the Insight team, driving actionable consumer and market understanding across Bakery and iconic brands like Wasa, Harrys and Mulino Bianco. You’ll integrate multiple data sources and partner with Marketing, Research, Development & Quality to translate insights into business impact.

The role involves global responsibility, with a focus on embedding consumer perspective into innovation, brand campaigns and cross-functional processes in a

Qualifications

• 5–7+ years of experience in Consumer Insights, Market Research or analytics.
• Experience in CP G companies or research agencies.
• Strong qualitative and quantitative research capabilities.
• Ability to integrate multiple data sources into narratives and recommendations.
• English fluency and international mindset.

Responsibilities

• Generate actionable consumer, shopper and market insights that support category and brand growth.
• Define insights plans and manage qualitative, quantitative, social intelligence, AI-enabled research programs aligned with priorities.
• Integrate consumer research, analytics, syndicated data, social intelligence and trends into recommendations.
• Partner with cross-functional teams to embed consumer perspective into innovation, campaigns and processes.
• Deliver insight-driven recommendations that support business priorities and growth.

Skills

Fluent English

Strong communication

Stakeholder management

Storytelling

International mindset

Education

University degree in Business, Economics, Marketing, Statistics, Psychology, Social Sciences or related fields

Job description

Barilla is seeking an Insights Manager (Bakery) to join the Insight team, driving actionable consumer and market understanding across Bakery and iconic brands like Wasa, Harrys and Mulino Bianco. You’ll integrate multiple data sources and partner with Marketing, Research, Development & Quality to translate insights into business impact.

The role involves global responsibility, with a focus on embedding consumer perspective into innovation, brand campaigns and cross-functional processes in a