B2B Marketing Specialist - Lead Gen & Campaigns (Dutch/EN)

Artefact; Arnhem; Híbrido; EUR 42.000 - 64.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work allowance

Onefit membership discount

Laptop of your choice

Phone and travel reimbursements

Hybrid work environment

Descripción de la vacante

Artefact in Utrecht is seeking a Marketing Specialist to turn prospects into clients. You will plan and run demand and lead generation campaigns, collaborating with senior stakeholders and Artefact’s global Marketing team to drive growth.

You’ll manage social media, digital advertising, content, events and CRM workflows using Salesforce and Pardot, balancing budgets and deadlines while building a strong employer brand.

Formación

• Fluent Dutch and English, written and spoken.
• 1–2 years of experience in B2B marketing, internships or apprenticeships welcomed.
• Strong project management and decision-making skills with ability to multitask and meet deadlines.
• Hands-on experience with CRM and marketing automation tools such as Salesforce.
• LinkedIn expertise, both organic and paid.
• Excellent writing, editing and presentation skills, including copywriting.
• Team player with interest in tech and lead generation.

Responsabilidades

• Social media: Develop LinkedIn lead generation and manage employer branding on Instagram.
• Digital advertising: Run organic and paid campaigns on Google Ads and LinkedIn to build awareness and generate leads.
• Website: Keep blog, pages and client cases up to date with UX and SEO in mind.
• Events: Plan and deliver webinars, business breakfasts and conferences, promote across channels.
• Planning and budget: Build annual plan with senior management, manage budget and tailor campaigns with Client Leads.
• Content: Identify topics and speakers and refine content, presentations and RFPs with editors.
• PR and awards: Define award strategy and support submissions.
• CRM and automation: Use Pardot to launch email, newsletters and landing pages; qualify prospects.

Conocimientos

Lead generation

LinkedIn campaigns

Event marketing

CRM (Salesforce)

Marketing automation

Copywriting

Dutch/English fluency

Herramientas

Salesforce

Descripción del empleo

Artefact in Utrecht is seeking a Marketing Specialist to turn prospects into clients. You will plan and run demand and lead generation campaigns, collaborating with senior stakeholders and Artefact’s global Marketing team to drive growth.

You’ll manage social media, digital advertising, content, events and CRM workflows using Salesforce and Pardot, balancing budgets and deadlines while building a strong employer brand.