Associate Director, Global B2B Customer Success & Commercial Adoption

Randstad Holding nv; Diemen; Hybrid; EUR 180,000 - 260,000; Full time

Job summary

Randstad Holding NV is seeking an Associate Director for Global B2B Customer Success & Commercial Adoption. This executive role will lead a multinational team across 30+ operating companies, shaping global enablement, customer lifetime value, and enterprise digital transformation.

Primary location is NL with hybrid work; remote options across Europe are available. The position emphasizes strategy, budget governance, and high-stakes vendor contracts rather than hands-on execution.

Qualifications

• 10–12+ years of progressive commercial and operational leadership across international B2B GTM, CS, or Commercial Ops.
• At least 5+ years of direct line management in a global context across 30+ markets.
• Governing P&L and department budgets within large matrix enterprises.
• Bachelor/MBA qualifications toward business administration and management.

Responsibilities

• Lead the global Customer Success organization with formal line management and governance.
• Own the end-to-end strategic roadmap for B2B enablement across 30+ operating companies.
• Partner with OpCo Managing Directors and Global Leaders to accelerate sales and optimize LTV.
• Drive enterprise transformation and cross-functional alignment across Marketing, Sales, IT, Legal, and Product.

Skills

Executive leadership

Go-to-market leadership

P&L management

Cross-functional leadership

Executive communication

Education

Bachelor’s degree in Business Administration/Marketing/Management

MBA preferred

Tools

HubSpot CRM

enterprise data models

business intelligence tooling

AI-enabled workflows

Job description

Associate Director, Global B2B Customer Success & Commercial Adoption

Summary: Randstad is hiring a Global Associate Director of B2B Customer Success & Commercial Adoption to lead an international team across 30+ operating companies, driving global commercial enablement, customer lifetime value (LTV), and enterprise digital transformation. This executive leadership position oversees global strategy, sub-functional budget allocation, and high-stakes vendor contracts.

Location & Working Conditions

Primary Location: NL preferably (hybrid), central Europe (Remote)

Role Classification & Differentiation

Important Note: This is an Executive Strategy, P&L, & Line Management Leadership Role, NOT a hands-on account management, customer support, or content creation role. You will directly manage senior people managers, govern multi-market budgets, and advise regional OpCo Managing Directors and Executive Committee members.

Key Role Questions Answered

What You Will Achieve

• Global Team Leadership: Directly lead, develop, and scale the global Customer Success organization, providing formal line management, performance governance, and talent coaching to senior specialists and regional managers.
• Multi-Market Portfolio Governance: Co-own and drive the end-to-end strategic roadmap for B2B commercial enablement across 30+ operating companies, establishing standardized operating frameworks aligned with enterprise growth objectives.
• Leadership Advisory: Partner directly with OpCo Managing Directors, Regional Commercial Heads, and Global Executive Leaders to accelerate sales cycles, expand digital revenue influence, and optimize client lifetime value (LTV).
• Enterprise Transformation: Direct cross-functional alignment across Marketing, Sales, IT Services, Legal, and Product teams to overcome structural resistance and embed customer-centric digital capabilities across all business segments.

Key Metrics & Deliverables You'll Own

• Budget & ROI Management: Hold direct accountability for sub-functional budget planning, capacity planning, and resource allocation; manage strategic partner and agency contracts to maximize program ROI.
• Commercial Impact: Expand digital revenue influence and drive measurable customer lifetime value (LTV) across global operating companies.
• Operational Excellence: Maintain rigorous line management and performance governance across cross-cultural international teams.

What You Need to Succeed

• Experience: 10–12+ years of progressive commercial and operational leadership experience, with at least 5+ years of direct line management and people leadership across international B2B Go-To-Market (GTM), Customer Success, or Commercial Operations teams.
• Enterprise Leadership: Proven track record governing commercial programs across a broad international footprint (30+ countries) and managing P&L/departmental budgets within large matrix enterprises.
• Technical & MarTech Expertise: Deep command of customer success methodologies, sales enablement engines, enterprise MarTech platforms (HubSpot CRM, enterprise data models, business intelligence tooling), AI-enabled commercial workflows, and agile delivery principles.
• Education: Bachelor’s degree in Business Administration, Marketing, Management, or related field required; Master’s degree or MBA strongly preferred.
• Communication: Fluency in English with executive-level communication, negotiation, and board presentation skills.

Randstad Leadership Principles & Culture At Randstad, our leaders act as a partner for talent. In this role, you are expected to embody our core leadership behaviors:

• We Set Direction: Think strategically to align daily execution with global objectives, and transform for the future by adopting new ways of working.
• We Achieve: Drive for results with operational excellence and foster cross-functional collaboration to deliver shared outcomes.
• We Care: Inspire diverse, high-performing global teams, cultivate future leadership, and take personal ownership of growth and continuous improvement.

the world around us

We live in extraordinary times. Technology, society, the job market - they’re all rapidly advancing, and opening up previously unimagined opportunities. With innovation driving the world of work even faster, many of us are left wondering: how can I find a job that works for me?

people at the heart of everything we do

Working at Randstad is unlike working at any organization. Because at Randstad we put people at the heart of everything we do; this goes for our clients, our candidates, our employees and society. By combining our passion for people with the power of today’s technologies, we support people and organizations in realizing their true potential. We call this Human Forward.

what do you get in return?

In return for your talent and effort we pay a good, competitive salary and offer attractive benefits. Job security and a great work-life balance mean we take care of each other. Imagine having an instant network where everyone wants you to succeed. And we have the numbers to back that up: we’re 38,331 employees strong, with over 4,800 offices in 38 countries. And 47% of our management is female.

Randstad’s performance standards are high, but as a team, we’ll make sure you reach and even exceed them through a wide range of learning and development opportunities.

Joining our team means getting to work with great people. Each of them is crucial to maintaining our open-minded, entrepreneurial, and vibrant company culture. Sure you’ll work hard, but this hard work is also rewarded, and success is celebrated. It’s the culture you’ll find in any of our global Randstad offices.

human forward starts with you

Randstad’s purpose is: supporting people and organizations in realizing their true potential. And this starts with making your work meaningful every day. It’s people-work at its best. Making work meaningful.

about Randstad

The Randstad Group is a global leader in the HR services industry and specialized in solutions in the field of flexible work and human resources services. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions (including Recruitment Process Outsourcing, Managed Services Programs, and outplacement). In 2017, Randstad generated revenue of € 23.3 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded. For more information, see www.randstad.com.