Area Sales Manager

Pentair; Winterswijk; Hybrid; EUR 62,000 - 81,000; Full time

Benefits offered by this job

Company car

Laptop

Mobile phone

Hybrid working

27 vacation days + 13 ADV days

Job summary

Pentair Winterswijk is seeking an Area Sales Manager for Commercial Water to drive European growth of the XRW wastewater solutions. You will develop markets, expand distributor networks, and build partner relationships across municipalities, water utilities, and industrial customers.

The role requires international B2B sales experience, strong negotiation skills, and willingness to travel. You will collaborate with Marketing, Engineering, and Product Management to deliver value and growth.

Qualifications

• Bachelor's degree or equivalent
• Experience in international B2B sales within a technical environment
• Experience in business development, market development, and/or building distributor networks is an advantage
• Affinity with pumps, water technology, or the wastewater market
• You are skilled at building, activating, and commercially developing distributors and other partners
• You identify commercial opportunities, develop new markets, and translate these into concrete sales activities and results
• You are commercially driven and entrepreneurial, with strong communication and negotiation skills
• You build sustainable relationships with distributors, end users, and other market stakeholders with ease
• You work independently and take initiative, while actively collaborating with colleagues and partners
• In addition to Dutch, a good command of English is important. German or French is an advantage
• You are willing to travel internationally on a regular basis

Responsibilities

• Develop and execute growth plans for your assigned region.
• Build and expand a European distributor network.
• Support, train, and commercially develop distributors.
• Generate demand among end users, municipalities, water authorities, and industrial customers.
• Build a strong sales pipeline and achieve sales and order intake targets.
• Organize customer visits, product demonstrations, seminars, and technical presentations.
• Monitor market developments and translate them into commercial actions.
• Advise customers and partners on the technical and economic benefits of XRW solutions.
• Collaborate with Engineering and Product Management to translate market feedback into product improvements.
• Maintain and update CRM, customer, and market information and prepare commercial reports.

Skills

International B2B sales

Distributor network building

Negotiation skills

Communication skills

Travel willingness

Dutch language

English language

Education

Bachelor's degree

Tools

CRM

MS Office

Job description

Area Sales Manager Commercial Water

Waste water | Sales | Business Development | Europe

Are you an entrepreneurial sales professional who thrives on developing markets, building distributor networks, and driving commercial growth? As an Area Sales Manager Commercial Water at Pentair in Winterswijk, you will play a key role in expanding our innovative XRW wastewater solutions across Europe.

You will work closely with distributors, end users, engineering consultants, and water utilities to create new business opportunities and build long-term customer relationships. The focus is on standard product solutions, scalable growth, and strengthening our market position within the wastewater sector.

Your Role as Area Sales Manager Commercial Water

Within Pentair Commercial Water, we develop and supply innovative pumping solutions for the wastewater market. Our XRW product range offers a sustainable alternative to traditional wastewater pumping systems and is successfully being adopted by municipalities and water utilities.

As an Area Sales Manager, you will be responsible for the commercial development and growth of XRW across several European countries. You will develop new markets, strengthen existing distribution channels, and build new partner networks. In addition, you will actively generate demand among end users and translate this into commercial opportunities for our distribution partners.

Working closely with colleagues from Marketing, Engineering, and Product Management, you will ensure customers and partners receive the support they need to successfully implement our solutions.

Key Responsibilities

• Develop and execute growth plans for your assigned region.
• Build and expand a European distributor network.
• Support, train, and commercially develop distributors.
• Generate demand among end users, municipalities, water authorities, and industrial customers.
• Build a strong sales pipeline and achieve sales and order intake targets.
• Organize customer visits, product demonstrations, seminars, and technical presentations.
• Monitor market developments and translate them into commercial actions.
• Advise customers and partners on the technical and economic benefits of XRW solutions.
• Collaborate with Engineering and Product Management to translate market feedback into product improvements.
• Maintain and update CRM, customer, and market information and prepare commercial reports.

What your Colleague Says About This Role

"XRW is currently in a unique growth phase. We have an innovative product, a tremendous market opportunity, and increasing traction across Europe. In this role, you will have the freedom to develop markets, build partnerships, and make a direct impact on our growth." Thijs Wiegerinck, Sales Manager Commercial Water

What You Bring

• Bachelor's degree or equivalent level of thinking and working, preferably in a technical or commercial field.
• Experience in international B2B sales within a technical environment.
• Experience in business development, market development, and/or building distributor networks is an advantage.
• Affinity with pumps, water technology, or the wastewater market.
• You are skilled at building, activating, and commercially developing distributors and other partners.
• You identify commercial opportunities, develop new markets, and translate these into concrete sales activities and results.
• You are commercially driven and entrepreneurial, with strong communication and negotiation skills.
• You build sustainable relationships with distributors, end users, and other market stakeholders with ease.
• You work independently and take initiative, while actively collaborating with colleagues and partners.
• In addition to Dutch, a good command of English is important. German or French is an advantage.
• You are willing to travel internationally on a regular basis.

What We Offer

• Working at Pentair means being part of an international organization. At our Winterswijk location, you will join a close-knit team where collaboration, pragmatism, and craftsmanship are highly valued. We operate with short communication lines, an open-door culture, and a strong commitment to teamwork.
• We offer hybrid working arrangements wherever possible, enabling you to work efficiently while maintaining a healthy work-life balance.
• Competitive salary based on experience and qualifications between EUR 5.600,- and EUR 7.300,-
• Metalektro Collective Labour Agreement (CAO).
• 27 vacation days plus 13 ADV (reduction of working hours) days for full-time employees.
• Company car, laptop, and mobile phone.
• Opportunities for professional training and personal development.
• Strong focus on employee wellbeing and sustainable employability.
• Flexible working hours.
• Active employee association and recognition of individual and team successes.
• Fair and transparent compensation in line with the EU Pay Transparency Directive.