Area Sales Manager

Zeekr Europe; Amsterdam; On-site; EUR 95,000 - 130,000; Full time

Job summary

Zeekr Europe in Amsterdam seeks an Area Sales Manager to serve as the primary commercial interface between Zeekr Netherlands and its dealer network. You will own and drive retail sales performance, translate wholesale objectives into actionable retail plans, and manage dealer funnels, stock, and campaigns.

Frontline focus on driving dealer performance, coordinating with internal teams, and ensuring a high-quality dealer experience.

Qualifications

• 8-12+ years of experience in automotive sales, dealer management, or retail network roles.
• Strong understanding of dealer economics, retail operations, and sales funnels.
• Fluent in Dutch and English.

Responsibilities

• Own and drive retail sales performance across assigned dealers, ensuring achievement of volume, mix, and revenue targets.
• Translate wholesale objectives into retail actions, securing a healthy stock flow and fast retail turn.
• Set, track, and challenge dealer retail targets, including order intake, deliveries, and pipeline conversion.
• Actively manage dealer funnels, stock positions, demo fleets, and vehicle aging.
• Lead regular dealer business reviews focused on retail KPIs, funnel health, and action planning.

Skills

Dealer Management

Retail Sales

Sales Strategy

Stakeholder Management

Job description

The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.

The role

The Area Sales Manager acts as Business Partner for our dealers and acts as the primary commercial interface between ZEEKR Netherlands and its dealer partners. The role is responsible for steering the dealer's wholesale-to-retail conversion and maximizing retail sales performance. Acting as the single point of contact for all dealer-related business topics, the DBP has clear ownership of sales results, commercial execution, and 360-degree dealer performance management.

This is what you will do:

• Key Responsibilities - Dealer Commercial Management & Sales Performance
• Own and drive retail sales performance across assigned dealers, ensuring achievement of volume, mix, and revenue targets
• Translate wholesale objectives into retail actions, securing a healthy stock flow and fast retail turn
• Set, track, and challenge dealer retail targets, including order intake, deliveries, and pipeline conversion
• Actively manage dealer funnels, stock positions, demo fleets, and vehicle aging
• Initiate and execute commercial countermeasures to close performance gaps

Single Point of Contact for Dealer Business

• Serve as the first and central point of contact for all dealer-related topics with a strong sales focus
• Coordinate dealer topics across internal stakeholders such as Sales Operations, Marketing, Finance, Aftersales, and HQ
• Ensure fast resolution of dealer questions and issues while maintaining a high-quality dealer experience
• Stakeholder management within Zeekr to ensure business growth (e.g., funding, capacity management)

Retail Execution & Go-to-Market

• Drive execution of national and local sales campaigns, incentives, and promotions at the dealer level
• Ensure consistent application of ZEEKR pricing, incentive, and commercial guidelines
• Support product launches and new initiatives with clear dealer readiness and retail focus
• Monitor market trends and competitor activity and feed insights back into the commercial strategy

Dealer Performance Reviews & Governance

• Lead regular dealer business reviews focused on retail KPIs, funnel health, and action planning
• Challenge dealer performance using data-driven insights and benchmarksSupport onboarding and ramp-up of new dealers in cooperation with HQ and local teams
• Ensure compliance with ZEEKR standards, policies, and contractual agreements

Key Performance Indicators

• Retail sales volume and target achievement
• Wholesale-to-retail conversion speed
• Dealer funnel quality and conversion rates
• Stock turnover and aging
• Campaign and incentive effectiveness
• Dealer satisfaction and engagement
• Customer Satisfaction

To be successful in the role you will demonstrate:

• 8-12+ years of experience in automotive sales, dealer management, or retail network roles
• Proven experience in dealer wholesale, retail sales steering, or field sales management
• Strong understanding of dealer economics, retail operations, and sales funnels
• Experience in EV, premium automotive, or fast-scaling environments is an advantage
• Strong commercial and sales mindset with hands-on execution capability
• Excellent stakeholder and relationship management skills
• Data-driven approach to performance management and decision-making
• Ability to challenge and coach dealer partners constructively
• Fluent in Dutch and English

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.