Area Sales Manager

ZEEKR极氪; Amsterdam; On-site; EUR 90,000 - 140,000; Full time

Job summary

Zeekr is seeking an Area Sales Manager to partner with our Dutch dealer network and serve as the primary commercial interface for Zeekr Netherlands. You will drive dealer wholesale-to-retail conversion and maximize retail performance, acting as the single point of contact for dealer topics and coordinating with internal teams.

You will own targets, manage stock flow, campaigns, and governance, while leveraging data-driven insights to close performance gaps.

Qualifications

• 8–12+ years of experience in automotive sales, dealer management, or retail network roles.
• Proven experience in dealer wholesale, retail sales steering, or field sales management.
• Strong understanding of dealer economics, retail operations, and sales funnels.
• EV or premium automotive experience is advantageous.

Responsibilities

• Own and drive retail sales performance across assigned dealers, achieving volume, mix and revenue targets.
• Translate wholesale objectives into retail actions, secure stock flow and fast retail turn.
• Set, track and challenge dealer retail targets including orders, deliveries, and pipeline conversion.
• Actively manage dealer funnels, stock positions, demo fleets and vehicle aging.
• Lead dealer business reviews with data-driven insights and action plans.

Skills

Dealer management

Retail sales

Sales forecasting

Stakeholder management

Data-driven decisions

English/Dutch bilingual

Job description

The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting‑edge technology and a customer‑centric approach.

The role

The Area Sales Manager acts as Business Partner for our dealers and acts as the primary commercial interface between ZEEKR Netherlands and its dealer partners.

The role is responsible for steering the dealer's wholesale‑to‑retail conversion and maximizing retail sales performance. Acting as the single point of contact for all dealer‑related business topics, the DBP has clear ownership of sales results, commercial execution, and 360‑degree dealer performance management.

This Is What You Will Do

• Key Responsibilities – Dealer Commercial Management & Sales Performance
• Own and drive retail sales performance across assigned dealers, ensuring achievement of volume, mix, and revenue targets
• Translate wholesale objectives into retail actions, securing a healthy stock flow and fast retail turn
• Set, track, and challenge dealer retail targets, including order intake, deliveries, and pipeline conversion
• Actively manage dealer funnels, stock positions, demo fleets, and vehicle aging
• Initiate and execute commercial countermeasures to close performance gaps

Single Point of Contact for Dealer Business

• Serve as the first and central point of contact for all dealer‑related topics with a strong sales focus
• Coordinate dealer topics across internal stakeholders such as Sales Operations, Marketing, Finance, Aftersales, and HQ
• Ensure fast resolution of dealer questions and issues while maintaining a high‑quality dealer experience
• Stakeholder management within Zeekr to ensure business growth (e.g., funding, capacity management)

- Dealer Performance Reviews & Governance

• Retail Execution & Go‑to‑Market
• Drive execution of national and local sales campaigns, incentives, and promotions at the dealer level
• Ensure consistent application of ZEEKR pricing, incentive, and commercial guidelines
• Support product launches and new initiatives with clear dealer readiness and retail focus
• Monitor market trends and competitor activit,y and feed insights back into the commercial strategy
• Lead regular dealer business reviews focused on retail KPIs, funnel health, and action planning
• Challenge dealer performance using data‑driven insights and benchmarks
• Support onboarding and ramp‑up of new dealers in cooperation with HQ and local teams
• Ensure compliance with ZEEKR standards, policies, and contractual agreements
• Key Performance Indicators
• Retail sales volume and target achievement
• Wholesale‑to‑retail conversion speed
• Dealer funnel quality and conversion rates
• Stock turnover and aging
• Campaign and incentive effectiveness
• Dealer satisfaction and engagement
• Customer Satisfaction

To Be Successful In The Role You Will Demonstrate

• 8–12+ years of experience in automotive sales, dealer management, or retail network roles
• Proven experience in dealer wholesale, retail sales steering, or field sales management
• Strong understanding of dealer economics, retail operations, and sales funnels
• Experience in EV, premium automotive, or fast‑scaling environments is an advantage
• Strong commercial and sales mindset with hands‑on execution capability
• Excellent stakeholder and relationship management skills
• Data‑driven approach to performance management and decision‑making
• Ability to challenge and coach dealer partners constructively
• Fluent in Dutch and English

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast‑paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.