Amazon Marketplace Advertising Lead – Hybrid/Remote

Concorde network B.V

Utrecht

Hybrid

EUR 35,000 - 45,000

Full time

6 days ago

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Job summary

Alpine seeks a Marketplace Advertising Manager to own multimillion ad spend on Amazon marketplaces, partnering with our Marketplace team to drive the objective to double Alpine marketplace revenue by 2030. You will design and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display and DSP, manage budgets, and sharpen search and bidding strategies.

The role requires a bachelor’s degree and 2+ years Amazon advertising experience, plus strong data skills and English

Qualifications

Bachelor's degree in business, marketing, economics or related field.
2+ years hands-on Amazon advertising experience.
Deep knowledge of Sponsored Products, Sponsored Brands and Sponsored Display; DSP and AMC experience.
Strong understanding of CPC, RoAS, ACoS/TACoS and link to margin.
Experience with ad and search tools (bid management platforms, Amazon Advertising Console, search analytics).
Strong data skills in Excel; SQL is an advantage.
Excellent written and spoken English; Dutch or German is an advantage.
A passion for product and consumer brands.

Responsibilities

Advertising financial performance: own ad spend, sales and efficiency.
Partner with Marketplace Manager as primary advertising advisor.
Budget allocation across marketplaces, products and campaigns.
Campaign structure across Sponsored Products/Brands/Display and DSP; optimize from awareness to conversion.
Develop search/keyword strategy; analyze term performance and competitors.
Manage CPC levels, RoAS and efficiency through bidding and placement.
Grow visibility and share of voice in key categories and terms.
Lead ad technology adoption and testing of new Amazon features.
Provide clear performance insights and structured test-and-learn plans.
Align advertising with stock and creative assets.