Amazon Marketplace Ads Lead – Growth & ROI

Alpine; Utrecht; Hybrid; EUR 35,000 - 45,000; Full time

Benefits offered by this job

GoodHabitz access

Hybrid working

Work-from-home budget

Team outings and events

Free event tickets

Job summary

Alpine is seeking a Marketplace Advertising Manager to own multi‑million advertising spend in an Amazon marketplace, collaborating with the broader Marketplace team to double Alpine marketplace revenue by 2030. You will lead campaign architecture and strategy across Sponsored Products, Brands, Display, and DSP while optimizing bids, visibility, and efficiency.

We expect 2+ years of hands-on Amazon advertising experience, strong data skills, and fluency in English.

Qualifications

• Bachelor’s degree (HBO/WO) in business, marketing, economics or related field.
• 2+ years hands-on Amazon advertising experience.
• Deep knowledge of Sponsored Products, Sponsored Brands and Sponsored Display; DSP and AMC experience is a plus.
• Strong understanding of CPC, RoAS, ACoS/TACoS and contribution margin.
• Experience with ad and search tools (bid management platforms, Amazon Advertising Console, search analytics).
• Strong Excel skills; SQL is an advantage.
• Excellent written and spoken English; Dutch/German an advantage.

Responsibilities

• Advertising financial performance: own ad spend, ad sales, contribution to total sales, ad spend efficiency and effect on margin.
• Key input to the Marketplace Manager: turn direction into an advertising plan.
• Budget allocation across marketplaces, products, ad types and targeting strategies.
• Campaign structure across Sponsored Products, Sponsored Brands, Sponsored Display and DSP; build/run/optimise campaigns.
• Search and keyword strategy using data to shape targeting and visibility.
• Bid and efficiency management: CPC, RoAS, and profitability through bidding and placement.
• Grow visibility: impressions, clicks, and share of voice in key categories and terms.
• Ad and search technology: manage/testing new Amazon features.
• Insight and reporting: clear performance insight and test‑and‑learn approach.
• Alignment with stock and content teams.

Skills

Amazon advertising

Budget management

Data analysis

Excel

SQL

English fluency

Advertising platforms

Education

Bachelor’s degree in business/marketing

Tools

Amazon Advertising Console

Amazon DSP

AMC (Amazon Marketing Cloud)

Job description

Alpine is seeking a Marketplace Advertising Manager to own multi‑million advertising spend in an Amazon marketplace, collaborating with the broader Marketplace team to double Alpine marketplace revenue by 2030. You will lead campaign architecture and strategy across Sponsored Products, Brands, Display, and DSP while optimizing bids, visibility, and efficiency.

We expect 2+ years of hands-on Amazon advertising experience, strong data skills, and fluency in English.