Marketplace Advertising Manager

Alpine Nederland B.V; Utrecht; Hybrid; EUR 35,000 - 45,000; Full time

Benefits offered by this job

GoodHabitz access

Hybrid working

Work-from-home budget

Team outings and events

Free event tickets

Job summary

Alpine is seeking a Marketplace Advertising Manager to own multi‑million advertising spend in an Amazon marketplace, collaborating with the broader Marketplace team to double Alpine marketplace revenue by 2030. You will lead campaign architecture and strategy across Sponsored Products, Brands, Display, and DSP while optimizing bids, visibility, and efficiency.

We expect 2+ years of hands-on Amazon advertising experience, strong data skills, and fluency in English.

Qualifications

• Bachelor’s degree (HBO/WO) in business, marketing, economics or related field.
• 2+ years hands-on Amazon advertising experience.
• Deep knowledge of Sponsored Products, Sponsored Brands and Sponsored Display; DSP and AMC experience is a plus.
• Strong understanding of CPC, RoAS, ACoS/TACoS and contribution margin.
• Experience with ad and search tools (bid management platforms, Amazon Advertising Console, search analytics).
• Strong Excel skills; SQL is an advantage.
• Excellent written and spoken English; Dutch/German an advantage.

Responsibilities

• Advertising financial performance: own ad spend, ad sales, contribution to total sales, ad spend efficiency and effect on margin.
• Key input to the Marketplace Manager: turn direction into an advertising plan.
• Budget allocation across marketplaces, products, ad types and targeting strategies.
• Campaign structure across Sponsored Products, Sponsored Brands, Sponsored Display and DSP; build/run/optimise campaigns.
• Search and keyword strategy using data to shape targeting and visibility.
• Bid and efficiency management: CPC, RoAS, and profitability through bidding and placement.
• Grow visibility: impressions, clicks, and share of voice in key categories and terms.
• Ad and search technology: manage/testing new Amazon features.
• Insight and reporting: clear performance insight and test‑and‑learn approach.
• Alignment with stock and content teams.

Skills

Amazon advertising

Budget management

Data analysis

Excel

SQL

English fluency

Advertising platforms

Education

Bachelor’s degree in business/marketing

Tools

Amazon Advertising Console

Amazon DSP

AMC (Amazon Marketing Cloud)

Job description

About Alpine

At Alpine we believe nobody should have to choose between doing what they love and looking after their ears. We make earplugs and earmuffs that protect your hearing without spoiling the experience. Whether you want to party all night without compromising on sound, sleep undisturbed, focus in busy places or take your baby or kids somewhere loud, we've got you covered.

You might know us from festivals, races or seeing us in a drugstore. We sell in more than 65 countries, mainly across Europe and North America. We're growing fast and we're a certified B Corp, so doing good for people and the planet is part of everything we do.

Alpine is a fast-moving D2C brand. We build, we don't play it safe. For years, we've been carving out a global position on marketplaces, turning Amazon and bol into high-performing, 8-digit revenue channels. We work directly with platform teams, move fast when we spot opportunities, and hold ourselves to a standard that most companies only talk about in slides.

About the Role

As a Marketplace Advertising Manager you will own multiple million advertising spend in a specific Amazon marketplace(s), you will work closely with our marketplace team in the wider delivery of our marketplace strategy, which is to double Alpine marketplace revenue by 2030.

What will you be responsible for?

1. Advertising financial performance. Owns the financial result of advertising in the region: ad spend, ad sales, contribution to total sales, ad spend efficiency and the effect of advertising on contribution margin.

2. Key advertising input to the Marketplace Manager. Is the Marketplace Manager’s primary partner on advertising, the single largest input to marketplace revenue. The Marketplace Manager owns the overall strategic and commercial direction, performance and trading of the marketplace; the Amazon Ads Manager is responsible for turning that direction into an advertising plan, advising on what ads can deliver (growth, efficiency and visibility scenarios).

3. Budget allocation. Is responsible for allocating the ad budget across marketplaces, products, ad types and targeting strategies in line with commercial priorities, margin, stock levels and product lifecycle (including launches and deal events).

4. Campaign structure and execution. Owns the campaign architecture across Sponsored Products, Sponsored Brands, Sponsored Display and, where used, DSP, and is accountable for building, running and optimising campaigns from awareness through to conversion.

5. Search and keyword strategy. Is responsible for using search term, keyword and competitor data to shape targeting, harvesting and negative strategies, and for growing visibility on the searches that matter most to Alpine.

6. Bid and efficiency management. Owns CPC levels, RoAS and ad spend efficiency, balancing growth and profitability through bidding, placement and dayparting strategies.

7. Visibility and share of voice. Is accountable for growing impressions, clicks and share of voice in Alpine’s key categories and branded and non‑branded search terms.

8. Ad and search technology. Is responsible for managing and implementing new ad technology (e.g. bid automation, analytics and AMC), and for testing new Amazon betas and features.

9. Insight and reporting. Is responsible for clear performance insight for Marketplace Managers and the Global Head of Marketplaces, and for a structured test‑and‑learn approach that keeps improving results.

10. Alignment with supporting teams. Is responsible for aligning advertising with stock availability from Operations and creative assets from Content.

What do we expect from you?

• Bachelor’s degree (HBO/WO) in business, marketing, economics or a related field, or equivalent experience
• 2+ years of hands‑on Amazon advertising, in‑house or at an agency, managing multi‑million spend budgets
• Deep knowledge of Sponsored Products, Sponsored Brands and Sponsored Display; DSP and Amazon Marketing Cloud (AMC) experience is an advantage
• Strong understanding of advertising economics: CPC, RoAS, ACoS/TACoS and the link to contribution margin
• Experience with ad and search tools (e.g. bid management platforms, Amazon Advertising Console, search analytics)
• Strong data skills in Excel; SQL is an advantage
• Excellent written and spoken English; Dutch, German or another language relevant to the region is an advantage
• A passion for product and enthusiasm for consumer brands

The role typically requires a bachelor’s degree and 2+ years of hands‑on Amazon advertising experience.

Core competencies

Six competencies are decisive for success in this role.

1. Analytical thinking – turns search and campaign data into clear decisions on structure, bids and budget.

2. Commercial and financial acumen – links every advertising decision to sales, efficiency and contribution margin.

3. Ownership and results orientation – takes full accountability for regional ad results and acts quickly on underperformance.

4. Technology-mindedness – actively adopts ad and search tools, automation and new Amazon features to work smarter.

5. Commercial partnership and influence – acts as a trusted advisor to Marketplace Managers, shapes their trading decisions with advertising insight and explains choices clearly.

6. Learning agility – tests, learns and adapts to fast‑changing algorithms, ad products and competition.

7. Curious and willingness to learn – as AI moves at pace, a curious mindset and willingness to test new technology.

We offer

• A competitive salary, with a range of €35.000 to €45,000 on a yearly basis (FT, including performance-based bonus and holiday pay).
• Excellent opportunities for professional growth and a generous training budget.
• Access to the online learning platform GoodHabitz.
• A work from home budget to set up your hybrid working arrangement.
• A dynamic and supportive team with legendary team outings (overnights, sailing trips, Christmas parties).
• Access to global events and festivals where Alpine is present, with free tickets.
• Company workouts and lunch twice a week at the office.
• Solid pension plan.