AI-Driven Market Intelligence Lead

Super; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Medical / Health Insurance

Employee Assistance Programme

Job summary

Super is building an AI-native research function to continuously generate market intelligence at scale. The Staff Market Intelligence Researcher will design and operate research systems that convert consumer insight into commercial outcomes across marketing and analytics.

You will own AI-enabled research pipelines, drive rapid insights, and deploy automated agents to monitor competitors, ads, pricing, and product moves, shaping decision-ready briefs for leadership.

Qualifications

• 6–9 years in consumer insights or market research with strong mixed-methods expertise.
• Proven experience building and running AI-augmented research workflows at scale.
• Track record of operating in high-throughput, fast-paced environments.
• Strong quantitative skills across survey design, sampling, and analysis.
• Solid qualitative expertise including moderation, discussion design, and synthesis.
• Experience with brand tracking or continuous measurement systems.
• Commercial acumen - ability to connect insights to business outcomes.
• Background in fast-moving digital consumer businesses such as gaming, e-commerce, or fintech.

Responsibilities

• Design and run AI-moderated qualitative research at scale, including interviews, concept testing, and exploratory qual.
• Build repeatable workflows: survey pipelines, social listening synthesis, and competitive monitoring agents.
• Use LLMs to analyse large volumes of unstructured data such as app reviews, transcripts, and customer feedback.
• Implement validation frameworks to ensure AI outputs are reliable and decision-ready.
• Optimize every workflow for speed, with outputs delivered in days, not weeks.
• Own and triage research requests from across the marketing organisation.
• Deliver insights within a two-week maximum turnaround, often faster for urgent needs.
• Translate findings into clear, actionable recommendations for marketing teams.
• Run synthetic-first validation and targeted human research where required.
• Operate a continuous brand intelligence system covering pulse surveys, sentiment, and social data.
• Maintain and evolve consumer segmentation frameworks.
• Build and manage a structured, searchable insights library.
• Deploy automated agents to track competitor activity across ads, pricing, hiring, product, and media.
• Synthesize signals into regular, decision-oriented competitive briefings.
• Interpret what competitor activity means - not just what happened.
• Own the AI research tool stack: evaluation, integration, and governance.
• Create automated pipelines for intake, sampling, analysis, and delivery.
• Establish best practices for responsible, rigorous AI-assisted research.
• Stay ahead of emerging methodologies such as synthetic research, agentic workflows, and multimodal analysis.
• Partner with analytics to explain performance trends through consumer understanding.
• Feed insight into campaign development - not just post-campaign evaluation.
• Contribute to leadership-level marketing intelligence reporting.

Skills

Market research

AI-augmented workflows

Quantitative analysis

Qualitative moderation

Brand tracking

Commercial acumen

Tools

Brandwatch

Klue

Crayon

AI research platforms

Job description

Super is building an AI-native research function to continuously generate market intelligence at scale. The Staff Market Intelligence Researcher will design and operate research systems that convert consumer insight into commercial outcomes across marketing and analytics.

You will own AI-enabled research pipelines, drive rapid insights, and deploy automated agents to monitor competitors, ads, pricing, and product moves, shaping decision-ready briefs for leadership.