ABM Mastery: Scale Campaigns Lead

Maven Ventures; Amsterdam; Hybrid; EUR 60,000 - 96,000; Full time

Benefits offered by this job

Hybrid work model

Award-winning workplace culture

Comprehensive benefits

Job summary

Zoom seeks a Senior ABM Manager to own end-to-end account-based marketing across global enterprise accounts. You will connect marketing, SDR, and sales teams, translating insights into prioritized programs, tiered account motions, and data-driven campaigns.

You will guide region-specific prioritization, orchestrate multi-channel initiatives, and partner with RevOps/Marketing Ops to ensure clean data and measurable pipeline impact.

Qualifications

• 6+ years in ABM strategy development.
• Experience with intent/account scoring platforms.
• Experience in SaaS or B2B tech.
• Experience working with SDR/AE teams on shared outcomes.

Responsibilities

• Manage tiered ABM motions (1:1, 1:few, 1:many).
• Build and maintain account scoring and intent frameworks.
• Design multi-channel campaigns across outbound, paid, and content.
• Collaborate with SDR leaders to translate priorities into sequencing and outreach.
• Partner with AE teams on account planning and pipeline ownership.
• Oversee enrichment and data stack; manage vendor relationships.
• Report ABM performance using account-level metrics (engagement, pipeline).
• Coordinate with Marketing Ops and RevOps to ensure data accuracy.

Skills

ABM strategy

Cross-functional collaboration

Stakeholder communication

Regional/global experience

SAAS/B2B experience

SDR/AE collaboration

Tools

Salesforce

Outreach

Clay

ZoomInfo

Clearbit

6sense

Demandbase

Job description

Zoom seeks a Senior ABM Manager to own end-to-end account-based marketing across global enterprise accounts. You will connect marketing, SDR, and sales teams, translating insights into prioritized programs, tiered account motions, and data-driven campaigns.

You will guide region-specific prioritization, orchestrate multi-channel initiatives, and partner with RevOps/Marketing Ops to ensure clean data and measurable pipeline impact.